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1. Escaping the crosshairs

   reactance to identity marketing
   Author: Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta

   Published: 2010

   Publisher:  Wharton School, University of Pennsylvania, Philadelphia, Pa.

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   Kiel: ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   Source:	Union catalogues
   Language:	English
   Media type:	Book
   Format:	Online
   Series:	Array
   Subjects:	Marketing; Zielgruppe; Persönlichkeitspsychologie; Werbewirkung; Werbepsychologie; Konsumentenverhalten
   Scope:	Online-Ressource (PDF-Datei: 40 S., 148,13 KB), graph. Darst.