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  1. Optimal stimulation level theory and exploratory consumer behavior: an analysis of underlying structures across product categories
    Published: 2008
    Publisher:  Univ., Wirtschaftswiss. Fak., Jena

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Jena research papers in business and economics ; 2008,7
    Subjects: Verbraucherverhalten; Motivation; Konsumgut; Verbrauchsgut
    Scope: 29 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 26 - 29

  2. Meine schöne Warenwelt
    Published: 2003
    Publisher:  Hoffmann und Campe, Hamburg

    Burg Giebichenstein Kunsthochschule Halle, Hochschulbibliothek
    A 18643
    Unlimited inter-library loan, copies and loan
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    A/435949
    Unlimited inter-library loan, copies and loan
    Württembergische Landesbibliothek
    53/11838
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3455093914
    Other identifier:
    9783455093919
    Subjects: Verbrauchsgut; Produktbewertung; ; Kolumne <Journalismus>; Werbung <Motiv>;
    Scope: 124 S, zahlr. Ill, 150 mm x 150 mm