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Displaying results 26 to 50 of 54.

  1. Advertising cultures
    gender, commerce, creativity
    Author: Nixon, Sean
    Published: 2003
    Publisher:  SAGE Publ., London [u.a.]

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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0761961976; 0761961984
    Edition: 1. publ.
    Series: Culture, representation, and identities
    Subjects: Beroepspraktijk; Creativiteit; Publicité - Aspect social; Reclame; Sekseverschillen; Sociologische aspecten; Geschlechtsunterschied; Gesellschaft; Advertising; Werbung; Geschlechterforschung; Kreativität
    Scope: viii, 184 p., ill. : 24 cm
    Notes:

    Includes bibliographical references (p. 174-179) and index
  2. Das Groteske in Literatur und Werbung
    Author: Georgi, Oliver
    Published: 2003
    Publisher:  Ibidem-Verl., Stuttgart

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    Staatsbibliothek Bamberg
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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 389821253X
    RVK Categories: EC 3925 ; EC 8640 ; GE 3718 ; GE 5207
    Subjects: Grotesque in advertising; Het Groteske; Letterkunde; Reclame; Literatur; Advertising; German literature; Grotesque in literature; Anzeigenwerbung; Deutsch; Das Groteske; Literatur
    Scope: 165 S., Ill.
    Notes:

    Literaturverz. S. 153 - 159
  3. Kinderalltag und Werbung
    zwischen Manipulation und Faszination
    Published: 1997
    Publisher:  Luchterhand, Neuwied [u.a.]

    Location:
    Universität der Bundeswehr München, Universitätsbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3472021691
    RVK Categories: AP 17380 ; CW 7500 ; DW 4000 ; MS 1960
    Series: Jugend, Erziehung, Gesellschaft
    Subjects: Audiovisuele vorming; Kinderen; Reclame; Kind; Kind; Medienpädagogik; Werbung; Beeinflussung; Werbewirkung; Werbesendung; Kinderfernsehen
    Scope: 209 S., graph. Darst.
    Notes:

    Literaturangaben
  4. Adaptionen in der Werbesprache
    Author: Payer, Gabriele
    Published: 1990
    Publisher:  ADAG, Zürich

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    Universitätsbibliothek Augsburg
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    Source: Union catalogues
    Language: German
    Media type: Book
    RVK Categories: GD 8944
    Subjects: Adaptatie (fysiologie, biologie); Duits; Frans; Reclame; Taalgebruik; Deutsch; Französisch; Sprachgebrauch; Deutsch; Werbesprache; Mehrsprachigkeit; Französisch
    Scope: 116, 23 S., Ill., graph. Darst.
    Notes:

    Zürich, Univ., Diss.
  5. Raising consumers
    children and the American mass market in the early twentieth century
    Author: Jacobson, Lisa
    Published: 2004
    Publisher:  Columbia Univ. Press, New York

    "Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also... more

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    "Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century."--BOOK JACKET.

     
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  6. Muse on Madison Avenue
    classical mythology in contemporary advertising
    Author: Hartigan, Karelisa
    Published: 2002
    Publisher:  Lang, Frankfurt am Main [u.a.]

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 3631376529; 0820453676
    RVK Categories: FB 5701
    Series: Studien zur klassischen Philologie ; 127
    Subjects: Klassieke talen; Mythologie; Reclame; Wirtschaft; Advertising; Art and industry; Economics; Mythology, Classical; Antike <Motiv>; Mythos <Motiv>; Werbung; Mythologie; Werbegrafik; Mythos; Antike; Rezeption
    Scope: 158 S., Ill. : 21 cm
  7. Living up to the ads
    gender fictions of the 1920s
    Author: Davis, Simone Weil
    Published: 2000
    Publisher:  Duke Univ. Press, Durham [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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  8. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became... more

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    Freie Universität Berlin, Universitätsbibliothek
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    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

     
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  9. Semantische Dichte
    Assoziativität in Poesie und Werbesprache
    Author: Blumenthal, Peter
    Published: 1983
    Publisher:  Niemeyer, Tübingen

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    Freie Universität Berlin, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    ISBN: 3484220309
    RVK Categories: AP 17480 ; EC 3500 ; ET 455 ; ET 475 ; ID 7040
    Series: Konzepte der Sprach- und Literaturwissenschaft ; 30
    Subjects: Associatie (taalkunde); Gedichten; Reclame; Semantische relaties; Stijlfiguren; Lyrik; Advertising; Poetics; Semantics; Wortassoziation; Semantik; Dichtersprache; Werbesprache
    Scope: XI, 140 S.
  10. Advertising the American dream
    making way for modernity, 1920 - 1940
    Author: Marchand, Roland
    Published: 1985
    Publisher:  Univ. of California Press, Berkeley [u.a.]

    Location:
    Archiv der Akademie der Künste, Bibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    ISBN: 0520052536
    RVK Categories: AP 17580 ; EC 7500 ; HG 625
    Edition: 1. print.
    Subjects: Publicité - États-Unis - Histoire; Reclame; Geschichte; Advertising; Ikonographie; Gesellschaft; Geschichte; Werbegrafik; Werbung
    Scope: XXII, 448 S., Ill.
  11. Commercializing women
    images of Asian women in the media
    Published: 2008
    Publisher:  Hampton Press, Cresskill, NJ

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 9781572738522; 9781572738539
    RVK Categories: AP 16850 ; AP 19600
    Series: The Hampton Press communication series. Women, culture and mass communication
    Subjects: Reclame; Representatie (algemeen); Vrouwen; Frau; Massenmedien; Women in mass media; Mass media; Frau <Motiv>; Massenmedien
    Scope: XIII, 180 S., Ill.
    Notes:

    Includes bibliographical references and index
  12. Kunst der Reklame
    der Bund Österreichischer Gebrauchsgraphiker von den Anfängen bis zur Wiedergründung 1926 - 1946
    Published: 2005
    Publisher:  Pustet, Salzburg

    Location:
    Stiftung Deutsches Historisches Museum, Bibliothek
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    Universität der Künste Berlin, Universitätsbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3702504982
    Other identifier:
    9783702504984
    RVK Categories: LL 26230 ; QP 630
    DDC Categories: 740
    Series: Design in Österreich ; 1
    Subjects: Grafische vormgeving; Reclame; Commercial art; Posters, Austrian; Werbung; Werbegrafik; Ästhetik
    Scope: 141 Seiten, Illustrationen
  13. Advertising, subjectivity and the nineteenth-century novel
    Dickens, Balzac and the language of the Walls
    Author: Thornton, Sara
    Published: 2009
    Publisher:  Palgrave Macmillan, Basingstoke [u.a.]

    Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. more

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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870.

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    ISBN: 9780230008328
    RVK Categories: EC 5177 ; HL 2585 ; IG 5305
    Edition: 1. publ.
    Series: Palgrave studies in nineteenth-century writing and culture
    Subjects: Lezen; Reclame; Romans; Geschichte; Advertising copy; Advertising in literature; Books and reading; Fiction; Werbung <Motiv>
    Other subjects: Balzac, Honoré de <1799-1850>; Dickens, Charles <1812-1870>; Balzac, Honoré de (1799-1850); Dickens, Charles (1812-1870)
    Scope: XI, 214 S.
  14. Mythos aus der Flasche
    Coca-Cola-Cultur im 20. Jahrhundert
    Published: 1994
    Publisher:  Design-Zentrum Nordrhein-Westfalen Ed., Essen

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    Staatliche Museen zu Berlin, Preußischer Kulturbesitz, Kunstbibliothek
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    Fachhochschule Potsdam, Hochschulbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3929227134
    RVK Categories: LC 17000
    Subjects: Coca-Cola Company; Industriële vormgeving; Kunst; Receptie; Reclame; Rezeption; Geschichte; Coca-Cola <Motiv>; Kunst; Werbeplakat; Werbung; Coca-Cola
    Scope: 120 S., überw. Ill.
  15. Französische Werbung aus semiotischer und rhetorischer Sicht
    Author: Lehmann, Katharina
    Published: 1998
    Publisher:  Lang, Frankfurt am Main [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    ISBN: 3631330634
    RVK Categories: AP 17480 ; EC 3870 ; ES 155 ; ID 2661 ; IE 1990
    Series: [Europäische Hochschulschriften / 13] ; 231
    Subjects: Esthetica; Frans; Reclame; Semiotiek; Französisch; Ästhetik; Advertising; Semiotics; Französisch; Rhetorische Figur; Kunstsemiotik; Anzeigenwerbung; Werbesprache
    Scope: 179 S., Ill.
    Notes:

    Zugl.: Köln, Univ., Diss., 1995
  16. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. de
    Published: 1998
    Publisher:  Sage, Thousand Oaks u.a.

    Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception... more

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    Freie Universität Berlin, Universitätsbibliothek
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    Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. Marieke de Mooij's application of Geert Hofstede's 5-D model to marketing and advertising is an essential theme of this book.

     
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  17. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became... more

    Location:
    TU Berlin, Universitätsbibliothek
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    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

     
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  18. Rhetoric and ideology in advertising
    A content analytical study of American advertising
    Published: 1978
    Publisher:  Liber Förlag, Stockholm

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9138037114
    RVK Categories: AP 17440 ; QP 631
    Subjects: Ideologie; Publicité - Aspect psychologique; Publicité - États-Unis; Reclame; Retorica; Rhetorik; Advertising
    Scope: 175 S., Ill.
  19. Werbung in der VR China
    (1979 - 1989) ; Entwicklung, Theorie, Probleme
    Author: Wacker, Gudrun
    Published: 1991

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    Freie Universität Berlin, Universitätsbibliothek
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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Informationszentrum der Deutschen Gesellschaft für Auswärtige Politik e.V.
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Stadt- und Landesbibliothek im Bildungsforum Potsdam
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    ISBN: 3889100961
    RVK Categories: AP 17380
    Series: Mitteilungen des Instituts für Asienkunde Hamburg ; 201
    Subjects: Marketing; Reclame; Geschichte; Politik; Advertising; Advertising; Werbung
    Scope: 356 S.
    Notes:

    Literaturverz. S. 311 - 356
  20. Werbung, Mythos, Kunst am Beispiel Coca-Cola
    Published: 1977
    Publisher:  Wasmuth, Tübingen

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    Freie Universität Berlin, Universitätsbibliothek
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    Staatliche Museen zu Berlin, Preußischer Kulturbesitz, Kunstbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    ISBN: 3803030234
    RVK Categories: LH 71250
    Subjects: Frisdranken; Reclame; Advertising specialties; Advertising; Kunsthandwerk; Werbung; Coca-Cola; Werbepsychologie; Kunst; Coca-Cola <Motiv>; Ästhetik
    Scope: 63, 80 S., zahlr. Ill.
  21. Advertising cultures
    gender, commerce, creativity
    Author: Nixon, Sean
    Published: 2003
    Publisher:  SAGE Publ., London [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Max-Planck-Institut für Bildungsforschung, Bibliothek und wissenschaftliche Information
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    Content information
    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 0761961976; 0761961984
    RVK Categories: AP 17200
    Edition: 1. publ.
    Series: Culture, representation, and identities
    Subjects: Beroepspraktijk; Creativiteit; Publicité - Aspect social; Reclame; Sekseverschillen; Sociologische aspecten; Geschlechtsunterschied; Gesellschaft; Advertising; Werbung; Geschlechterforschung; Kreativität
    Scope: viii, 184 p., ill. : 24 cm
    Notes:

    Includes bibliographical references (p. 174-179) and index
  22. Das Groteske in Literatur und Werbung
    Author: Georgi, Oliver
    Published: 2003
    Publisher:  Ibidem-Verl., Stuttgart

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Verbund der Öffentlichen Bibliotheken Berlins - VÖBB
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    ISBN: 389821253X
    RVK Categories: EC 3925 ; EC 8640 ; GE 3718 ; GE 5207
    Subjects: Grotesque in advertising; Het Groteske; Letterkunde; Reclame; Literatur; Advertising; German literature; Grotesque in literature; Anzeigenwerbung; Deutsch; Das Groteske; Literatur
    Scope: 165 S., Ill.
    Notes:

    Literaturverz. S. 153 - 159
  23. Brought to you by
    postwar television advertising and the American dream
    Author: Samuel, Lawrence R.
    Published: [2001]; © 2001
    Publisher:  University of Texas Press, Austin

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Location:
    Universität der Künste Berlin, Universitätsbibliothek
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    Source: Staatsbibliothek zu Berlin; Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 0292777620; 0292777639
    RVK Categories: AP 17250
    Subjects: Culturele aspecten; Publicité télévisée - États-Unis - Histoire; Reclame; Reclamefilms; Televisie; Geschichte; Kultur; Television advertising; Werbesendung; American dream; Fernsehsendung
    Scope: xxi, 266 Seiten, Illustrationen, 23 cm
    Notes:

    Hier auch später erschienene, unveränderte Nachdrucke
  24. Unternehmenskommunikation im 19. und 20. Jahrhundert
    neue Wege der Unternehmensgeschichte
    Published: 2000
    Publisher:  Ges. für Westfälische Wirtschaftsgeschichte, Dortmund

    Location:
    Bibliothek des Bundesarchivs
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    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Brandenburgische Technische Universität Cottbus - Senftenberg, Universitätsbibliothek
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    ISBN: 3925227415
    RVK Categories: NW 7700 ; QP 342
    Series: Untersuchungen zur Wirtschafts-, Sozial- und Technikgeschichte ; 19
    Subjects: Bedrijfsinformatie; Reclame; Geschichte; Advertising; Communication in management; Corporate Communication; Unternehmenskultur; Geschichte
    Scope: 263 S., Ill., graph. Darst.
  25. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. de
    Published: 2005
    Publisher:  Sage, Thousand Oaks, Calif. [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Location:
    Hochschule für Wirtschaft und Recht, Hochschulbibliothek, Campus Schöneberg
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    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Location:
    Europa-Universität Viadrina, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 1412914752; 1412914760
    RVK Categories: HF 655 ; QP 680
    Edition: 2. ed.
    Subjects: Cibles (Marketing) - Études transculturelles; Consommateurs - Comportement - Études transculturelles; Consumentengedrag; Culturele verschillen; Internationale marketing; Publicité - Études transculturelles; Reclame; Target marketing; Advertising; Consumer behavior; Verbraucherverhalten; Exportwerbung; Internationales Marketing; Werbung; Interkulturelle Kompetenz
    Scope: XVI, 269 S., Ill., graph. Darst.
    Notes:

    The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.