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  1. <<The>> effect of web aesthetics and product familiarity on perceived product attractiveness and consumption behavior
    Author: Bakalov, Orlin Chavdarov
    Published: 2014

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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: Produkt; Vertrautheit; Website; Ästhetik; Verbraucherverhalten;
    Scope: VII, 70 Bl., VIII - XXII, Ill., graph. Darst.
    Notes:

    Innsbruck, Univ., Master-Arb., 2014