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Displaying results 1 to 7 of 7.

  1. Is data the new oil?
    diminishing returns to scale
    Author: Arnold, René; Marcus, J. Scott; Petropoulos, Georgios; Schneider, Anna
    Published: 2018
    Publisher:  International Telecommunications Society, Trento

    A key advantage of online advertising over offline is that online advertising can, with sufficient data, be far more accurately targeted than traditional advertising. But how much data is enough? The empirical literature tends to suggest that there... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DSM 92
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    No inter-library loan

     

    A key advantage of online advertising over offline is that online advertising can, with sufficient data, be far more accurately targeted than traditional advertising. But how much data is enough? The empirical literature tends to suggest that there are indeed economies of scale in using data for market targeting, but that these benefits are subject to diminishing returns in a static perspective. Is there a plateau, and is it perhaps very large? It is clear that a certain amount of data is necessary to identify meaningful consumer segments and to offer targeted advertising space as part of an advertising campaign; however, a simple correlation between the volume of data gathered by an advertiser and the return on investment of an advertising campaign neglects the complexity of advertising effectiveness. We provide a general assessment of key elements of the literature on economies of scale in the use of data for online advertising, and then seek to link these to the general literature on market targeting in order to provide insights as to the factors that limit effectiveness in using big data for market targeting.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/184927
    Series: Towards a digital future : turning technology into markets? : Trento, Italy, 1st – 4th August 2018 / 28th ITS European Conference 2018
    Subjects: Online-Marketing; Kundendaten; Big Data; Ertragsgesetz
    Scope: 1 Online-Ressource (circa 17 Seiten), Illustrationen
  2. Discounting, patience, and dynamic decision making
    Author: Quah, John K.-H.; Strulovici, Bruno
    Published: 2011
    Publisher:  Univ. of Oxford, Dep. of Economics, Oxford

    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Department of Economics discussion paper series / University of Oxford ; 555
    Subjects: Entscheidung unter Unsicherheit; Diskontierung; Projektbewertung; Ertragsgesetz; Theorie
    Scope: Online-Ressource (PDF-Datei: 44 S.)
  3. Speed 2.0
    evaluating access to universal digital highways
    Author: Ahlfeldt, Gabriel M.; Koutroumpis, Pantelis; Valletti, Tommaso M.
    Published: 2016
    Publisher:  Centre for Economic Policy Research, London

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 32 (11046)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; no. 11046
    Subjects: Breitbandkommunikation; Internet; Immobilienpreis; Return on Investment; Ertragsgesetz; Universaldienst; Schätzung; Großbritannien
    Scope: 59 Seiten, Illustrationen
    Notes:

    Erscheint auch als Online-Ausgabe
  4. The rate of return on everything, 1870-2015
    Author: Jordà, Òscar; Knoll, Katharina; Kuvshinov, Dmitry; Schularick, Moritz; Taylor, Alan M.
    Published: November 2017
    Publisher:  Federal Reserve Bank of San Francisco, [San Francisco, CA]

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    VS 385 (2017,25)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
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    Series: Working papers series / Federal Reserve Bank of San Francisco ; 2017, 25 (December 2017)
    Subjects: Wirtschaftsgeschichte; Return on Investment; Ertragsgesetz; Kapitalwertmethode; Zins; Rendite; Dividende; Risikoprämie; Vermögen; Wohnungsmarkt; Europa; USA; Japan; Australien
    Scope: 1 Online-Ressource (circa 123 Seiten), Illustrationen
  5. The rate of return on everything, 1870-2015
    Author: Jordà, Òscar; Knoll, Katharina; Kuvshinov, Dmitry; Schularick, Moritz; Taylor, Alan M.
    Published: 2018
    Publisher:  Munich Society for the Promotion of Economic Research ‐ CESifo GmbH, Munich, Germany

    This paper answers fundamental questions that have preoccupied modern economic thought since the 18th century. What is the aggregate real rate of return in the economy? Is it higher than the growth rate of the economy and, if so, by how much? Is... more

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    Staats- und Universitätsbibliothek Bremen
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 63 (6899)
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    This paper answers fundamental questions that have preoccupied modern economic thought since the 18th century. What is the aggregate real rate of return in the economy? Is it higher than the growth rate of the economy and, if so, by how much? Is there a tendency for returns to fall in the long-run? Which particular assets have the highest long-run returns? We answer these questions on the basis of a new and comprehensive dataset for all major asset classes, including -for the first time - total returns to the largest, but oft ignored, component of household wealth, housing. The annual data on total returns for equity, housing, bonds, and bills cover 16 advanced economies from 1870 to 2015, and our new evidence reveals many new insights and puzzles.

     
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    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/176918
    Series: Array ; no. 6899
    Subjects: Wirtschaftsgeschichte; Return on Investment; Ertragsgesetz; Kapitalwertmethode; Zins; Rendite; Dividende; Risikoprämie; Vermögen; Wohnungsmarkt; Europa; USA; Japan; Australien
    Scope: 1 Online-Ressource (circa 124 Seiten)
  6. The rate of return on everything, 1870-2015
    Author: Jordà, Òscar; Knoll, Katharina; Kuvshinov, Dmitry; Schularick, Moritz; Taylor, Alan M.
    Published: 14 December 2017
    Publisher:  Centre for Economic Policy Research, London

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 32 (12509)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; DP 12509
    Subjects: Wirtschaftsgeschichte; Return on Investment; Ertragsgesetz; Kapitalwertmethode; Zins; Rendite; Dividende; Risikoprämie; Vermögen; Wohnungsmarkt; Europa; USA; Japan; Australien
    Scope: 52 Seiten, Seite A54-A121, Illustrationen
    Notes:

    Erscheint auch als Online-Ausgabe
  7. Per-capita income change in the presence of natural resources as the outcome of a balance between diminishing returns and technical progress
    Author: Petith, Howard C.
    Published: 1993

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A 201199
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; Institut d'Anàlisi Econòmica, CSIC
    Subjects: Endogenes Wachstumsmodell; Produktionsfunktion; Ertragsgesetz; Theorie
    Scope: 29 S. : graph. Darst