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  1. The regulation of public service broadcasters
    should there be more advertising on television?
    Author: Crawford, Gregory S.; Deer, Lachlan; Smith, Jeremy; Sturgeon, Paul
    Published: November 2017
    Publisher:  University of Zurich, Department of Economics, Zurich

    Increased competition for viewers' time is threatening the viability of public-service broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 191 (268)
    Inter-library loan:
    No inter-library loan

     

    Increased competition for viewers' time is threatening the viability of public-service broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of advertising demand. To address this problem, we collect a unique dataset on monthly impacts (quantities) and prices of UK television channels between 2002 and 2009 to estimate the (inverse) demand for advertising on both public and commercial broadcasters. We find that increasing PSB advertising minutes to the level permitted for non-PSBs would increase PSB and industry revenue by 10.5% and 6.7%.

     
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    Content information
    Volltext (kostenfrei)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/173426
    Series: Working paper series / University of Zurich, Department of Economics ; no. 268
    Subjects: Rundfunksender; Fernsehwerbung; Werbebeschränkung; Preis-Absatz-Funktion; Einnahmen; Schätzung; Großbritannien
    Scope: 1 Online-Ressource (circa 40 Seiten), Illustrationen
  2. The regulation of public service broadcasters
    should there be more advertising on television?
    Author: Crawford, Gregory S.; Deer, Lachlan; Smith, Jeremy; Sturgeon, Paul
    Published: May 10, 2017
    Publisher:  University of Warwick, Department of Economics, Coventry, United Kingdom

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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    Content information
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Warwick economics research papers ; no: 1140 (November 2017)
    Subjects: Rundfunksender; Fernsehwerbung; Werbebeschränkung; Preis-Absatz-Funktion; Einnahmen; Schätzung; Großbritannien
    Scope: 1 Online-Ressource (circa 41 Seiten), Illustrationen
  3. The regulation of public service broadcasters
    should there be more advertising on television?
    Author: Crawford, Gregory S.; Deer, Lachlan; Smith, Jeremy; Sturgeon, Paul
    Published: 08 November 2017
    Publisher:  Centre for Economic Policy Research, London

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 32 (12428)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; DP 12428
    Subjects: Rundfunksender; Fernsehwerbung; Werbebeschränkung; Preis-Absatz-Funktion; Einnahmen; Schätzung; Großbritannien
    Scope: 38 Seiten, Illustrationen
    Notes:

    Erscheint auch als Online-Ausgabe