Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the...
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ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index
Cover -- Title -- Copyright -- Contents -- About the Editors -- About the Contributors -- Introduction -- PART I Internal Organizational Perspectives -- 1 Role-Playing Games at Work: About Management, Gamification and Effectiveness -- 2 Feeding the...
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Cover -- Title -- Copyright -- Contents -- About the Editors -- About the Contributors -- Introduction -- PART I Internal Organizational Perspectives -- 1 Role-Playing Games at Work: About Management, Gamification and Effectiveness -- 2 Feeding the RedCritter: The Gamification of Project Management Software -- 3 Gamification as Ideological Praxis: On Play, Games and the Modding of Management -- PART II External Organizational Perspectives -- 4 Game of Gamification: Marketing, Consumer Resistance and Digital Play -- 5 Win, Earn, Gain: Gamification in the History of Retailing 6 Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications? -- 7 Samsung Nation: A Gamified Experience -- 8 Play a Game, Save the Planet! Gamification as a Way to Promote Green Consumption -- PART III Conceptual Perspectives -- 9 Gamification for Sustainability: Beyond the Ludo-Aesthetical Approach -- 10 Designing for the Play Instinct: Gamification, Collective Voodoo and Mumbo Jumbo -- 11 Total Gamification and the Limits of Our Imagination -- 12 Old Things-New Names -- Index