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1. Vers une évaluation économique de l'image de marque d'une destination touristique

   Author: Gadhoumi Mahrezi, Feriel

   Published: [2020]

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   Kiel: ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   Source:	Union catalogues
   Language:	French
   Media type:	Dissertation
   Format:	Online
   Subjects:	brand image; tourist destination; marketing evaluation; economic valuation
   Scope:	1 Online-Ressource (circa 652 Seiten), Illustrationen
   Notes:	Dissertation, Université d'Angers, 2020