Running as a woman (or man): a review of research on political communicators and gender stereotypes
Abstract: Women gained the right to vote nearly 100 years ago, but it was not until 1980 that political scholars and practitioners began paying much attention to the role of women in elections. Twelve years later it was the so-called "Year of the...
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Abstract: Women gained the right to vote nearly 100 years ago, but it was not until 1980 that political scholars and practitioners began paying much attention to the role of women in elections. Twelve years later it was the so-called "Year of the Woman" in 1992 that sparked increased scholarly attention on women as political communicators. A record number of women, 117, ran for the U.S. Congress in 1992, but the number of women running and serving has been slow to increases since that time. One reason may be the unique challenges gender poses for female political communicators. Over three decades of research has proven gender stereotypes and expectations play a key role in how women (and men) communicate with voters. This review of research summarizes major findings and changes in gender and political communication research over the past three decades. Our focus is on communication by candidates and how gender shapes that communication. In all, 133 scholarly sources were reviewed; these sour
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