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Displaying results 1 to 18 of 18.

  1. Populationen - Zeit-Räume - Protokollieren
    Author: Schwitter, Fabian
    Published: 2020
    Publisher:  Aisthesis Verlag, Bielefeld

    Wie konstituieren sich Gedichtbände – nach dem freien Vers – zu einem ästhetischen Ganzen? Anhand dreier Analysen von Gedichtbänden seit 2000 lote ich unter dem Paradigma formaler Wiederholung unabhängig von traditionellen Parametern wie Reim und... more

     

    Wie konstituieren sich Gedichtbände – nach dem freien Vers – zu einem ästhetischen Ganzen? Anhand dreier Analysen von Gedichtbänden seit 2000 lote ich unter dem Paradigma formaler Wiederholung unabhängig von traditionellen Parametern wie Reim und Metrum Varianten der Konstituierung und Darstellung ästhetischer Ganzheit aus. So unterschiedlich die drei untersuchten AutorInnen – Ulf Stolterfoht, Oswald Egger und Monika Rinck – auch arbeiten, ihre Bücher (fachsprachen, nihilum album, Honigprotokolle) sind geprägt von formalen Gesamtkonzepten, die ich entsprechend unter den Bezeichnungen Populationen und branding, Zeit-Räume und Verortung sowie Protokollieren und Fest-schreiben zu erschliessen versuche. Trotz ihrer Unterschiedlichkeit spielt, so der methodische Leitgedanke, in allen drei Fällen das Denkmodell einer gegensätzlichen Gleichzeitigkeit von Kontinuität und Diskontinuität, das ich in Anlehnung an den evolutionstheoretischen Begriff des punctuated equilibrium herausarbeite, eine prägende Rolle. Dieses Denkmodell verbinde ich in der Folge mit den Begriffen einer kontinuierlichen Praxis des Denkens bzw. Schreibens und eines diskontinuierlichen Artefakts, deren Gegensätzlichkeit sich in der Gesamtdarstellung der jeweiligen Gedichtbände widerspiegelt. Unter dieser Voraussetzung trete ich an die Gedichtbände mit einer synchronen Methodik heran, sodass ich mich unter Ausschluss der diachronen, d.h. werkhistorischen, Perspektive auf die immanente Systematik der Bände konzentrieren kann. In der Wiederholung als Bedingung einer solchen Systematik finde ich die zeitweilige Stabilisierung einer Praxis, die ebenso Bedingung der poetischen Produktion wie Bedingung ihrer differenziellen Modifikation ist. Im Rückbezug auf das punctuated equilibrium taucht der Rhythmus des Wechselspiels zwischen der Kontinuität einer stabilen Praxis und der Diskontinuität einer Modifikation dieser Praxis als Grundmotiv auf.

     
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  2. Craft beer design
    the design, illustration and branding of contemporary breweries
    Contributor: Monrad, Peter (Herausgeber); Klanten, Robert (Herausgeber)
    Published: 2022
    Publisher:  Gestalten, Berlin

    The experience of craft beer is not just about what’s in the can, but what’s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting – whatever it may be, craft beer branding has become an unexpected canvas where... more

    Location:
    Hochschulbibliothek der Fachhochschule Aachen
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    51 KAC 101
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    Technische Hochschule Ostwestfalen-Lippe, Service Kommunikation Information Medien
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    KAC194
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    The experience of craft beer is not just about what’s in the can, but what’s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting – whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer. 

     
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  3. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Location:
    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
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    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner
  4. Populationen - Zeit-Räume - Protokollieren
    Author: Schwitter, Fabian
    Published: 2020
    Publisher:  Aisthesis Verlag, Bielefeld

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    Hochschulbibliothek der Fachhochschule Aachen
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  5. Populationen - Zeit-Räume - Protokollieren
    Author: Schwitter, Fabian
    Published: 2020
    Publisher:  Aisthesis Verlag, Bielefeld ; OAPEN FOUNDATION, The Hague

    Wie konstituieren sich Gedichtbände – nach dem freien Vers – zu einem ästhetischen Ganzen? Anhand dreier Analysen von Gedichtbänden seit 2000 lote ich unter dem Paradigma formaler Wiederholung unabhängig von traditionellen Parametern wie Reim und... more

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    Wie konstituieren sich Gedichtbände – nach dem freien Vers – zu einem ästhetischen Ganzen? Anhand dreier Analysen von Gedichtbänden seit 2000 lote ich unter dem Paradigma formaler Wiederholung unabhängig von traditionellen Parametern wie Reim und Metrum Varianten der Konstituierung und Darstellung ästhetischer Ganzheit aus. So unterschiedlich die drei untersuchten AutorInnen – Ulf Stolterfoht, Oswald Egger und Monika Rinck – auch arbeiten, ihre Bücher (fachsprachen, nihilum album, Honigprotokolle) sind geprägt von formalen Gesamtkonzepten, die ich entsprechend unter den Bezeichnungen Populationen und branding, Zeit-Räume und Verortung sowie Protokollieren und Fest-schreiben zu erschliessen versuche. Trotz ihrer Unterschiedlichkeit spielt, so der methodische Leitgedanke, in allen drei Fällen das Denkmodell einer gegensätzlichen Gleichzeitigkeit von Kontinuität und Diskontinuität, das ich in Anlehnung an den evolutionstheoretischen Begriff des punctuated equilibrium herausarbeite, eine prägende Rolle. Dieses Denkmodell verbinde ich in der Folge mit den Begriffen einer kontinuierlichen Praxis des Denkens bzw. Schreibens und eines diskontinuierlichen Artefakts, deren Gegensätzlichkeit sich in der Gesamtdarstellung der jeweiligen Gedichtbände widerspiegelt. Unter dieser Voraussetzung trete ich an die Gedichtbände mit einer synchronen Methodik heran, sodass ich mich unter Ausschluss der diachronen, d.h. werkhistorischen, Perspektive auf die immanente Systematik der Bände konzentrieren kann. In der Wiederholung als Bedingung einer solchen Systematik finde ich die zeitweilige Stabilisierung einer Praxis, die ebenso Bedingung der poetischen Produktion wie Bedingung ihrer differenziellen Modifikation ist. Im Rückbezug auf das punctuated equilibrium taucht der Rhythmus des Wechselspiels zwischen der Kontinuität einer stabilen Praxis und der Diskontinuität einer Modifikation dieser Praxis als Grundmotiv auf.

     
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  6. Sustainable brand transformation
    case of the meat industry and the adoption of alternative protein products
    Author: Berger, Martin
    Published: 2022

    Access:
    Verlag (kostenfrei registrierungspflichtig)
    Verlag (teilw. kostenfrei)
    Verlag (teilw. kostenfrei)

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Online
    Other identifier:
    5209
    RVK Categories: QP 624
    Subjects: Fleischverarbeitende Industrie; Umweltbezogenes Management; Markentransfer; Fleischersatz; Deutschland; Österreich; Schweiz; Nachhaltigkeit; Markenpolitik; Fleischverarbeitung; Fleischersatz; branding; alternative proteins; Fleischbranche; Sustainability; meat industry; Alternative Proteine; Branding
    Scope: 1 Online-Ressource (CXLI, 195 Seiten), Illustrationen
    Notes:

    Sperrfrist: Zugriff auf den Volltext ab 17.09.2024 möglich

    Dissertation, University of St.Gallen, 2022
  7. Populationen - Zeit-Räume - Protokollieren
    Author: Schwitter, Fabian
    Published: 2020
    Publisher:  Aisthesis Verlag, Bielefeld

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    Hochschulbibliothek der Fachhochschule Aachen
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  8. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Location:
    Universitätsbibliothek Dortmund
    Signature:
    Yb 2480
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
    Export to reference management software   RIS file
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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner
  9. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Location:
    Freie Universität Berlin, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
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    Source: Philologische Bibliothek, FU Berlin
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner
  10. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Location:
    Universitätsbibliothek Dortmund
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing

     
    Export to reference management software   RIS file
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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner
  11. Designing coffee
    new coffee places and branding
    Contributor: Kingston, Lani (Herausgeber)
    Published: 2023
    Publisher:  gestalten, Berlin

    Cutting-edge design and unique spaces created for indulging coffee around the world that make your heart go faster.Over the past few years, the world of coffee has kickstarted a movement of cultural and creative influence. From unique jute bags,... more

    Location:
    Hochschulbibliothek der Fachhochschule Aachen
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Technische Hochschule Ostwestfalen-Lippe, Service Kommunikation Information Medien
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    Unlimited inter-library loan, copies and loan

    Location:
    FH Münster, Hochschulbibliothek
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    Unlimited inter-library loan, copies and loan

     

    Cutting-edge design and unique spaces created for indulging coffee around the world that make your heart go faster.Over the past few years, the world of coffee has kickstarted a movement of cultural and creative influence. From unique jute bags, logos, or merchandise—cafes, roasters, and coffee shops around the globe are experimenting with new ways to provide spaces and product packaging that stand out from the crowd. Designing Coffee explores what it takes to curate some of the most innovative and eclectic coffee shops of today, from brand identity and packaging, through to interior design and architecture. Celebrating unique spaces, such as the minimalist, tea-house-like coffeeshops of Japan or communist themed cafes in Vietnam, this book provides advice on how to create a unique space of your own In den letzten Jahren ist rund um das Thema Kaffee ein kleiner Design-Kosmos entstanden. Cafés, Kaffeebars und unabhängige Röstereien sind Anziehungspunkte in jeder Stadt und locken mit origineller Innenarchitektur ihre Gäste. Die Bandbreite ihres visuellen Auftritts, ihrer Logos und Verpackungen reicht dabei von Letterpress und Vintage über Sixties bis zur Gen Z.Designing Coffee beleuchtet diese Vielfalt, von minimalistischen japanischen Kaffeebars, die an Teehäuser erinnern, über Spielarten des kalifornischen Diners bis zu schicken Cafés in Paris oder Mailand. Dabei werden nicht nur Einrichtung und Grafik gezeigt – Kaffee-Expertin Lani Kingston beschreibt, was Gäste heute verlangen und was man wissen sollte, um eine eigene Kaffeebar zu eröffnen

     
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  12. Craft beer design
    the design, illustration and branding of contemporary breweries
    Contributor: Monrad, Peter (Herausgeber); Klanten, Robert (Herausgeber)
    Published: 2022
    Publisher:  Gestalten, Berlin

    The experience of craft beer is not just about what’s in the can, but what’s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting – whatever it may be, craft beer branding has become an unexpected canvas where... more

    Location:
    Hochschulbibliothek der Fachhochschule Aachen
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Technische Hochschule Ostwestfalen-Lippe, Service Kommunikation Information Medien
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    The experience of craft beer is not just about what’s in the can, but what’s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting – whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer. 

     
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  13. Craft Beer Design
    the Design, illustration and branding of contemporary breweries
    Contributor: Monrad, Peter (Herausgeber); Stuhler, Elli (Herausgeber); Klanten, Robert (Herausgeber)
    Published: 2022
    Publisher:  Gestalten, Berlin

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  14. Designing coffee
    new coffee places and branding
    Author: Kingston, Lani
    Published: [2023]
    Publisher:  Gestalten, Berlin

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  15. Les Stratégies de BRAND CONTENT
    Quand les Marques Deviennent des Media
    Author: Tanguy, Justine
    Published: 2016
    Publisher:  Éditions universitaires européennes, Saarbrücken

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    Source: Union catalogues
    Language: French
    Media type: Ebook
    Format: Online
    ISBN: 9783639506730; 3639506731
    Other identifier:
    9783639506730
    Edition: 1. Auflage
    Other subjects: (Produktform)Electronic book text; branding; communication; édition; Edition; image; Marketing; Marque; marques; média; media; Publicité; Brand content; (VLB-WN)1740: Medien, Kommunikation
    Scope: Online-Ressource
    Notes:

    Lizenzpflichtig. - Vom Verlag als Druckwerk on demand und/oder als E-Book angeboten
  16. Visual elicitation of brand perception
    Author: Dzyabura, Daria; Peres, Renana
    Published: December 2019
    Publisher:  CEFIR, Moscow

    Access:
    Verlag (kostenfrei)

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    VS 474
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: NES working paper series ; no. 260
    Subjects: Image processing; machine learning; branding; brand associations; brand collages,Latent Dirichlet Allocation
    Scope: 1 Online-Ressource (circa 49 Seiten), Illustrationen
  17. Managing brands in the platform economy
    an integrated perspective
    Author: Schumacher, Martin
    Published: [2021]

    Access:
    Verlag (kostenfrei registrierungspflichtig)

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Online
    Subjects: Marke; Marktplatz; Marketing; Strategisches Management; Digitalisierung; EDIS-5147; digital marketplaces; Markenführung; platform economy; Online Marktplatz; Plattform-Ökonomie; Digitale Plattformen; branding
    Scope: 1 Online-Ressource (circa 221 Seiten), Illustrationen
    Notes:

    Dissertation, University of St. Gallen, 2021
  18. Illuminating the e-commerce marketing mix
    framework development, marketing tool effects on online patronage, and impact of brand equity
    Author: Klink, Benjamin
    Published: [2023]

    Access:
    Resolving-System (kostenfrei)
    Verlag (kostenfrei)

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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