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  1. Handbuch Werberhetorik
    Contributor: Janich, Nina (Publisher); Pappert, Steffen (Publisher); Roth, Kersten Sven (Publisher)
    Published: [2023]
    Publisher:  De Gruyter, Berlin

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    Content information
    Source: Union catalogues
    Contributor: Janich, Nina (Publisher); Pappert, Steffen (Publisher); Roth, Kersten Sven (Publisher)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783110318104
    Other identifier:
    9783110318104
    RVK Categories: AP 17200
    DDC Categories: 650
    Series: Handbücher Rhetorik ; Band 12
    Reference
    Subjects: Werbung; Werbesprache; Rhetorik;
    Other subjects: Sprache, Linguistik; Topics in Literary Studies; Wirtschaftswerbung; Werbemedien
    Scope: XIII, 652 Seiten, Illustrationen, 25 cm
    Notes:

    Enthält Literaturangaben
  2. Handbuch Werberhetorik
    Contributor: Janich, Nina (Herausgeber)
    Published: [2023]
    Publisher:  De Gruyter, Berlin

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    Content information
    Source: Union catalogues
    Contributor: Janich, Nina (Herausgeber)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783110318104; 3110318105
    Other identifier:
    9783110318104
    Series: Handbücher Rhetorik ; Band 12
    De Gruyter reference
    Subjects: Werbesprache; Rhetorik
    Other subjects: (Produktform)Hardback; (Zielgruppe)Allgemein; (BISAC Subject Heading)LAN015000; (DDC-Sachgruppen der Deutschen Nationalbibliografie)400: Sprache, Linguistik; Literary Studies; Topics in Literary Studies; Poetics; (Produktrabattgruppe)PR: rabattbeschränkt/Bibliothekswerke; (BISAC Subject Heading)LAN015000; (VLB-WN)1560: Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft; (Zielgruppe)Fachpublikum/ Wissenschaft; (BISAC Subject Heading)BUS043000: BUS043000 BUSINESS & ECONOMICS / Marketing / General; (BISAC Subject Heading)LAN004000: LAN004000 LANGUAGE ARTS & DISCIPLINES / Communication Studies; (BISAC Subject Heading)LAN009000: LAN009000 LANGUAGE ARTS & DISCIPLINES / Linguistics / General; (BISAC Subject Heading)LIT000000: LIT000000 LITERARY CRITICISM / General; (BISAC Subject Heading)PHI000000: PHI000000 PHILOSOPHY / General; (BIC subject category)CF: Linguistics; (BIC subject category)DSA: Literary theory; (BIC subject category)DSB: Literary studies: general; (BIC subject category)GTC: Communication studies; (BIC subject category)HPC: History of Western philosophy; (BIC subject category)KJMV7: Sales & marketing management; Werberhetorik; Wirtschaftswerbung; Werbemedien; Rhetoric in advertising; commercial advertising; advertising media; Array; (BISAC Subject Heading)LAN015000: LAN015000 LANGUAGE ARTS & DISCIPLINES / Rhetoric
    Scope: XIII, 652 Seiten, Illustrationen, 25 cm, 1224 g