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1. Theoretical approaches for studying effects of media context on advertising perception

   Author: Juntunen, Arja

   Published: 1994

   Publisher:  Helsingin Kauppakorkeakoulun Kuvalaitos, Helsinki

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   Kiel: ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

   Location:

   ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

   Signature:

   W 671 (83)

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   Source:	Union catalogues
   Language:	English
   Media type:	Book
   Format:	Print
   ISBN:	9517025769
   Series:	Array ; 83 Array ; 83
   Subjects:	Mediensektor; Werbewirkung; Werbung; Theorie
   Scope:	33 S