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1. Advertising directed at children

   an empirical investigation from children's and parents' perspectives on TV advertising and advergames
   Author: Böttner, Sibylle

   Published: [2018]

   Publisher:  Sibylle Böttner, [Bamberg]

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   Source:	Union catalogues
   Language:	English
   Media type:	Dissertation
   Format:	Print
   RVK Categories:	QP 621
   Subjects:	Werbung; Werbesendung; Fernsehsendung; Computerspiel; Zielgruppe; Kind
   Other subjects:	(stw)Werbung; (stw)Fernsehwerbung; (stw)Computerspiel; (stw)Zielgruppe; (stw)Kinder
   Scope:	XVI, 407 Seiten, Illustrationen, 21 cm
   Notes:	Dissertation, Otto-Friedrich-Universität Bamberg, 2018