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Displaying results 176 to 197 of 197.

  1. Development and testing of a psychometric scale to measure country-of-origin image
    Author: Desborde, Rene D.
    Published: 1990

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B 265071
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: Konsumentenverhalten; Internationales Marketing; Werbepsychologie; Iran; Kanada; Japan
    Scope: X, 171 S. : graph. Darst
    Notes:

    Tallahassee, Fla., Florida State Univ., Diss., 1990
  2. Der Informations- und Animationsnutzen der Werbung für den Rezipienten
    Author: Mühlenkamp, Claudia
    Published: 1992

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 799 (2)
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Array ; 2
    Subjects: Werbepsychologie; Konsumentenverhalten; Informationsökonomik; Theorie
    Scope: 28 Bl
  3. Swines and sweaters
    a semiotic analysis of the Benetton print campaign in 1992
    Author: Aslama, Minna
    Published: 1994
    Publisher:  Helsingin Kauppakorkeakoulun Kuvalaitos, Helsinki

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 671 (92)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9517025912
    Series: Array ; 92
    Array ; 92
    Subjects: Werbepsychologie; Werbung; Kritik
    Scope: 34 S
  4. Wege zu einer neuen Marktsegmentierung
    Author: Kaupp, Peter
    Published: 1994

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 906 (94.03)
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Array ; 94,03
    Subjects: Marketingmanagement; Werbepsychologie; Lebensstil; Theorie
    Scope: IV, 42 S
  5. Product placement in der Sportartikelindustrie
    Author: Bosselmann, Elke
    Published: 1994

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A 204169
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    Subjects: Sportartikel; Werbemittel; Sponsoring; Hörfunkwerbung; Werbepsychologie; Theorie
    Scope: XI, 210 S. : graph. Darst
    Notes:

    Frankfurt am Main, Univ., Diss., 1994

    Literaturverz. S. 196 - 210
  6. Zur Bedeutung der Sozialperspektivität in der marktpsychologischen Imageforschung
    Author: Ebbecke, Dirk
    Published: 1995
    Publisher:  Hänsel-Hohenhausen, Egelsbach [u.a.]

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Mb 775
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3826722019
    Series: Deutsche Hochschulschriften ; 2201
    Subjects: Werbepsychologie; Marketingmanagement; Sozialpsychologie; Ernährungspolitik; Theorie; Deutschland
    Scope: 2 Mikrofiches : 24x
  7. Wahrnehmung und Akzeptanz von Kultursponsoring
    eine empirische Untersuchung am Beispiel der Ausstellung "Schätze aus dem Kreml - Peter der Große" im Bremer Überseemuseum
    Author: Sabiel, Maike
    Published: 1995

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A 206076
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3922892485
    Series: Schriftenreihe des Fachbereichs Wirtschaft der Hochschule Bremen ; 49
    Subjects: Sponsoring; Museum; Werbepsychologie; Deutschland; Bremen
    Scope: 126, 30, 60 S. : Ill., graph. Darst
  8. Olfaktorische Stimulation am PoS
    Author: Stöhr, Anja
    Published: 1995
    Publisher:  Forschungsgruppe Konsum und Verhalten, Paderborn

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 195973
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Konsum und Verhalten ; 16
    Subjects: Verkauf; Marketing; Kosmetik; Konsumentenverhalten; Werbepsychologie; Schätzung; Theorie; Deutschland
    Scope: IV, 94 Bl. : Ill., graph. Darst
  9. Means-end chains and laddering
    an inventory of problems and agenda for research
    Author: Grunert, Klaus G.; Beckmann, Suzanne C.; Sørensen, Elin
    Published: 1995

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 196422
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 34
    Subjects: Werbepsychologie; Konsumentenverhalten; Theorie
    Scope: 26 S. : graph. Darst
  10. Emotions and motivations in advertising
    Author: Rossiter, John R.; Percy, Larry
    Published: 1990

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 368 (90.030)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 90,030
    Subjects: Werbepsychologie; Motivation; Theorie
    Scope: 39 S
  11. Advertising stimulus effects
    a review
    Author: Percy, Larry; Rossiter, John R.
    Published: 1991

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 368 (91.012)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1862741301
    Series: Array ; 91,012
    Subjects: Werbepsychologie
    Scope: 55 S
  12. Investor Relations deutscher Publikumsgesellschaften
    eine theoretische und empirische Wirkungsanalyse
    Author: Allendorf, Georg Josef
    Published: 1996

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A 210077
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    Subjects: Aktiengesellschaft; Öffentlichkeitsarbeit; Werbepsychologie; Effizienzmarkthypothese; Theorie; Deutschland
    Scope: XIII, 253 S. : graph. Darst
    Notes:

    Oestrich-Winkel, Europ. Business School, Diss., 1996

    Literaturverz. S. 228 - 248
  13. Wie Werbung wirkt
    Untersuchungsbefunde zur Absatzwirkung klassischer Markenwerbung
    Published: [1995]

    Location:
    Staats- und Universitätsbibliothek Bremen
    Signature:
    bh 5962
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    Location:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    B/33456
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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 204378
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Subjects: Werbepsychologie; Deutschland
    Scope: 29 S, graph. Darst, 30 cm
  14. Die Bedeutung von Schlüsselsignalen in der Werbung
    theoretische Analyse und empirische Untersuchung am Beispiel des deutschen Biermarktes
    Author: Baier, Gundolf; Jakubowski, Uwe; Zanger, Cornelia
    Published: 1996

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1062 (02)
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Array ; 02
    Subjects: Werbepsychologie; Markt; Bier; Deutschland
    Scope: 15 Bl. : graph. Darst
  15. Psychische und soziale Determinanten der Werbewirkung
    Verhaltensbeeinflussung durch Marketing
    Author: Süß, Marcel
    Published: 1997
    Publisher:  Verl. UNIVATION, Chemnitz

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 206186
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3980521133
    Series: Schriftenreihe angewandte Betriebswirtschaft ; 11
    Subjects: Werbepsychologie; Werbemittel; Product Placement
    Scope: [35] S. : graph. Darst
  16. De signaaltheorie in de produktmarkt
    Author: Gaeremynck, Ann
    Published: 1991
    Publisher:  Dep. voor Toegepaste Economische Wetenschappen, Kath. Univ. Leuven, Leuven

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: Dutch
    Media type: Book
    Format: Print
    Series: Bedrijfseconomische verhandeling ; 9103
    Subjects: Werbepsychologie; Informationsökonomik; Produktgestaltung; Produktqualität; Theorie
    Scope: 37 Bl
  17. Reklame i dagblade
    en analyse af opmærksomhedsm°al for annoncer i Ekstra Bladet
    Author: Gabrielsen, Gorm

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: Danish
    Media type: Book
    Format: Print
    Series: Rapport / Institut for Teoretisk Statistik, Handelshøjskolen i København ; ..
    Subjects: Werbepsychologie; Printwerbung; Theorie; Dänemark
  18. The nature and methodological implications of the cognitive representation of products
    Author: Fornell, Claes; Johnson, Michael D.
    Published: 1986

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 152632
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Edition: Rev
    Series: Array ; 443
    Array ; 443 : R
    Subjects: Werbepsychologie
    Scope: 41 S
    Notes:

    Kopie

    Literaturverz. S. 38 - 41
  19. Anzeigenkontakt und Informationsüberschuss
    eine empirische Untersuchung über die Determinanten des Anzeigenkontaktes in Publikumszeitschriften mit Hilfe der Blickaufzeichnung
    Author: Andresen, Thomas B.
    Published: 1987

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A 179376
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    Location:
    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
    Signature:
    puz MG 3906
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    Subjects: Printwerbung; Werbepsychologie
    Scope: VIII, 293 S. : graph. Darst
    Notes:

    Saarbücken, Univ., Diss., 1987

    Literaturverz. S. 205-223
  20. Reliability of psycholinguistic analysis of advertising
    Author: Rossiter, John R.; Falsetta, Kristine I.
    Published: 1979

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 167269
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 182A
    Subjects: Werbepsychologie
    Scope: 8 Bl
    Notes:

    Kopie
  21. Strukturen der Werbung 1986
    ein auf informationstheoretischer Basis entwickeltes Verfahren der statistischen Analyse von Werbewirkung
    Author: Semmerling, Bettina
    Published: [1989]

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Mb 524
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    Subjects: Werbepsychologie; Theorie; Printwerbung; Deutschland
    Scope: 6 Mikrofiches : 24x
    Notes:

    Mikroreprod. e. Ms. XIII, 371 S

    Berlin, Freie Univ., Diss., 1989

    Literaturverz. S. 353 - 369
  22. Tiefenpsychologische Ansätze als heuristische Quelle für psychologisch-relevante Bildmotive in der Werbung
    Author: Dieterle, Gabriele S.
    Published: 1989
    Publisher:  Forschungsgruppe Konsum und Verhalten, Saarbrücken

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 170867
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Konsum und Verhalten ; 8
    Subjects: Werbepsychologie; Theorie
    Scope: 39 Bl., Ill