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  1. The nature and methodological implications of the cognitive representation of products
    Author: Fornell, Claes; Johnson, Michael D.
    Published: 1986

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 152632
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Edition: Rev
    Series: Array ; 443
    Array ; 443 : R
    Subjects: Werbepsychologie
    Scope: 41 S
    Notes:

    Kopie

    Literaturverz. S. 38 - 41