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Displaying results 1 to 5 of 5.

  1. The road to Wicked
    the marketing and consumption of Oz from L. Frank Baum to Broadway
    Author: Drummond, Kent; Aronstein, Susan; Rittenburg, Terri L.
    Published: 2018
    Publisher:  Palgrave Macmillan, Cham

    Location:
    Universitätsbibliothek Bayreuth
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Passau
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783319931067
    Other identifier:
    RVK Categories: HT 3615
    Subjects: Cultural and Media Studies; Popular Culture; Theatre Industry; Media Management; Children's Literature; Contemporary Theatre; Culture / Study and teaching; Industrial management; Children's literature; Adaption <Literatur>; Rezeption
    Other subjects: Baum, L. Frank (1856-1919): The wonderful wizard of Oz
    Scope: 1 Online-Ressource (xi, 336 Seiten), Illustrationen
  2. The road to Wicked
    the marketing and consumption of Oz from L. Frank Baum to Broadway
    Author: Drummond, Kent; Aronstein, Susan; Rittenburg, Terri L.
    Published: 2018
    Publisher:  Palgrave Macmillan, Cham

    The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and... more

    Location:
    Universitätsbibliothek Würzburg
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful -Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it

     
    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9783319931050
    RVK Categories: HT 3615
    Subjects: Rezeption; Adaption <Literatur>
    Other subjects: Baum, L. Frank (1856-1919): The wonderful wizard of Oz
    Scope: xi,336 Seiten, Breite 148 mm, Hoehe 210 mm
  3. The Road to Wicked
    The Marketing and Consumption of Oz from L. Frank Baum to Broadway
    Author: Drummond, Kent; Aronstein, Susan; Rittenburg, Terri L
    Published: 2018
    Publisher:  Springer International Publishing, Cham ; Springer International Publishing AG

    Access:

    Location:
    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
    Inter-library loan:
    No inter-library loan

    Location:
    Universität Marburg, Universitätsbibliothek
    Inter-library loan:
    No inter-library loan
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  4. The road to Wicked
    the marketing and consumption of Oz from L. Frank Baum to Broadway
    Author: Drummond, Kent; Aronstein, Susan; Rittenburg, Terri L.
    Published: [2018]; © 2018
    Publisher:  Palgrave Macmillan, Cham

    The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and... more

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
    Signature:
    91.097.06
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful -Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783319931050
    Subjects: Rezeption; Adaption <Literatur>
    Other subjects: Baum, L. Frank (1856-1919): The wonderful wizard of Oz
    Scope: xi, 336 Seiten, Diagramme, Breite 148 mm, Hoehe 210 mm
    Notes:

    Literaturverzeichnis: Seite 317-330
  5. The road to Wicked
    the marketing and consumption of Oz from L. Frank Baum to Broadway
    Author: Drummond, Kent; Aronstein, Susan; Rittenburg, Terri L.
    Published: 2018
    Publisher:  Palgrave Macmillan, Cham

    Location:
    Freie Universität Berlin, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783319931067
    Other identifier:
    RVK Categories: HT 3615
    Subjects: Cultural and Media Studies; Popular Culture; Theatre Industry; Media Management; Children's Literature; Contemporary Theatre; Culture / Study and teaching; Industrial management; Children's literature; Adaption <Literatur>; Rezeption
    Other subjects: Baum, L. Frank (1856-1919): The wonderful wizard of Oz
    Scope: 1 Online-Ressource (xi, 336 Seiten), Illustrationen