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  1. Bernard Shaw and modern advertising
    prophet motives
    Author: Wixson, Christopher
    Published: [2018]
    Publisher:  Palgrave Macmillan, Cham, Switzerland

    Location:
    Universitätsbibliothek Eichstätt-Ingolstadt
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9783319786278
    RVK Categories: HM 4275
    Series: Bernard Shaw and his contemporaries
    Subjects: Marketing; Bekanntheit; Werbung
    Other subjects: Shaw, Bernard (1856-1950); Shaw, Bernard 1856-1950 / Criticism and interpretation; Publicity; Advertising; Marketing
    Scope: ix, 181 Seiten, Illustrationen, 21 cm