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Displaying results 1 to 2 of 2.

  1. Online game characters' influence on brand trust
    self-disclosure, group membership, and product type
    Author: Choi, Yung Kyun; Yoon, Sukki; Lacey, Heather P.
    Published: 2013

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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    Source: Union catalogues
    Language: English
    Media type: Article (journal)
    Format: Print
    Parent title: In: Journal of business research; New York, NY : Elsevier, 1973; 66(2013), 8 vom: Aug., Seite 996-1003

    Subjects: Computerspiel; Online-Marketing; Markenimage; Vertrauen; Kulturelle Identität; Südkorea; USA
    Scope: Ill., graph. Darst.
  2. How character presence in advergames affects brand attitude and game performance
    a cross-cultural comparison
    Author: Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond
    Published: November-December 2015

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Article (journal)
    Format: Print
    Other identifier:
    Parent title: Enthalten in: Journal of consumer behaviour; Chichester : Wiley, 2004; 14(2015), 6 vom: Nov./Dez., Seite 357-365

    Subjects: Computerspiel; Online-Marketing; Motivation; Interkulturelles Marketing; USA; Südkorea