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  1. Customer acquisition via display advertising using multi-armed bandit experiments
    Author: Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter
    Published: 2013
    Publisher:  Ross School of Business, Ann Arbor, Mich.

    Location:
    Staats- und Universitätsbibliothek Bremen
    Inter-library loan:
    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    VS 68 (1217)
    Inter-library loan:
    No inter-library loan
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 2027.42/102281
    Series: Ross School of Business working paper series ; 1217
    Subjects: Online-Marketing; Kundengewinnung; Werbewirkung; Wahrscheinlichkeitsrechnung; Spieltheorie; Mehrebenenanalyse; Theorie
    Scope: Online-Ressource (50 S.), graph. Darst.