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  1. Marketing in the era of the Internet of Things (IoT)
    conceptual developments and empirical investigations
    Author: Moosbrugger, Eva
    Published: [2019?]

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A20-2321
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: English; German
    Media type: Dissertation
    Format: Print
    Subjects: Online-Marketing; Internet der Dinge; Konsumentenverhalten
    Scope: VI, 153 Seiten, Illustrationen, Diagramme
    Notes:

    Enthält mehrere Beiträge

    Dissertation, Friedrich-Alexander-Universität Erlangen-Nürnberg, 2019