Part one. How it is. What is design? A definition of the function complex ; Phylogenocide: a history of the industrial design profession ; The myth of the noble slob: design, "art," and the crafts ; Do-it-yourself murder: social and moral responsibilities of design ; Our Kleenex culture: obsolescence and value ; Snake oil and thalidomide: mass leisure and phony fads -- Part two. How it could be. Rebel with a cause: invention and innovation ; The tree of knowledge: biological prototypes in design ; Design responsibility: five myths and six directions ; Environmental design: pollution, crowding, ecology ; The neon blackboard: design education and design teams ; Design for survival and survival through design: a summation
