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Displaying results 1 to 17 of 17.

  1. Little book of Dior
  2. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner

  3. Textildesign aus Italien
    Farbe, Muster, Mode
    Published: 2023
    Publisher:  Hatje Cantz, Berlin

    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
    Unlimited inter-library loan, copies and loan
    Münchner Stadtmuseum / von Parish Kostümbibliothek
    No inter-library loan
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  4. Little book of Yves Saint Laurent
    ein Designer und sein kreatives Vermächtnis
  5. Little Book of Burberry
    Die Geschichte des legendären Modehauses
  6. Icons of style - Harry Styles
    die Geschichte einer Modeikone
  7. Little book of Louis Vuitton
    die Geschichte des legendären Modehauses
  8. Textildesign aus Italien
    Farbe, Muster, Mode
    Published: 2023
    Publisher:  Hatje Cantz, Berlin

    Universität der Künste Berlin, Universitätsbibliothek
    Unlimited inter-library loan, copies and loan
    Universität Potsdam, Universitätsbibliothek
    Unlimited inter-library loan, copies and loan
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  9. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Universitätsbibliothek Dortmund
    Yb 2480
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner

  10. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Freie Universität Berlin, Universitätsbibliothek
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

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    Source: Philologische Bibliothek, FU Berlin
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner

  11. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Universitätsbibliothek Dortmund
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing

     

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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner

  12. Little book of Hermès
    die Luxusmarke und ihre Erfolgsgeschichte
  13. House of Gucci
    Eine wahre Geschichte über Mord, Wahnsinn, Glamour und Gier
    Published: 2022
    Publisher:  FinanzBuch Verlag, München

  14. Little book of Louis Vuitton
    die Geschichte des legendären Modehauses
  15. Little book of Chanel by Karl Lagerfeld
    die Geschichte des legendären Modedesigners
  16. Bottega Veneta
    [when your own initials are enough]
    Contributor: Maier, Tomas (Mitwirkender); Betts, Kate (Mitwirkender)
    Published: 2012
    Publisher:  Coll. Rolf Heyne, München

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    Content information
    Source: Union catalogues
    Contributor: Maier, Tomas (Mitwirkender); Betts, Kate (Mitwirkender)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783899105544
    Other identifier:
    9783899105544
    Edition: 1. Aufl.
    Subjects: Mode; Design
    Other subjects: (Produktform)Hardback; Cabat Bag; Luxusmarke; Design; Mode; Accessoires; Parfum; Schuhe; Möbel; Schmuck; Flechtmuster; Gucci; (VLB-WN)1959: Hardcover, Softcover / Sachbücher/Kunst, Literatur/Sonstiges
    Scope: 297 S., überw. Ill., 31 cm
  17. Alexander McQueen
    Contributor: Watt, Judith (Mitwirkender); McQueen, Alexander (Illustrator); Kedves, Jan (Herausgeber)
    Published: 2012
    Publisher:  Coll. Rolf Heyne, München

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    Content information
    Source: Union catalogues
    Contributor: Watt, Judith (Mitwirkender); McQueen, Alexander (Illustrator); Kedves, Jan (Herausgeber)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783899105582
    Other identifier:
    9783899105582
    Subjects: McQueen, Alexander; Biographie;
    Other subjects: McQueen, Alexander (1969-2010); (Produktform)Hardback; Pippa; Gucci; Sarah Burton; Hochzeit; Biografie; Lebenswerk; Nachwort; (VLB-WN)1959: Hardcover, Softcover / Sachbücher/Kunst, Literatur/Sonstiges
    Scope: 223 S., zahlr. Ill., 29 cm