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  1. Persuasive games in political and professional dialogue
    Contributor: Săftoiu, Răzvan (Publisher); Neagu, Maria-Ionela (Publisher); Măda, Stanca (Publisher)
    Published: [2015]; © 2015
    Publisher:  John Benjamins Publishing Company, Amsterdam ; Philadelphia

    Location:
    Universitätsbibliothek Passau
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  2. Writing for the workplace
    business communication for professionals
    Author: Mizrahi, Janet.
    Published: 2015
    Publisher:  Business Expert Press, New York, New York (222 East 46th Street, New York, NY 10017)

    Part I. Writing as a professional -- 1. Fundamentals of professional writing -- 2. Basics of document design -- Part II. Correspondence -- 3. Routine and positive messages -- 4. Persuasive and bad news messages -- 5. Social media and text messages --... more

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    Universität der Bundeswehr München, Universitätsbibliothek
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    Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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    Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Abteilungsbibliothek Schweinfurt
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    Technische Hochschule Würzburg-Schweinfurt Bibliothek
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    Part I. Writing as a professional -- 1. Fundamentals of professional writing -- 2. Basics of document design -- Part II. Correspondence -- 3. Routine and positive messages -- 4. Persuasive and bad news messages -- 5. Social media and text messages -- Part III. Reports and presentations -- 6. Reports -- 7. Presentations -- Part IV. Employment -- 8. Employment communication -- Appendix A. 20 common writing errors to avoid -- Appendix B. Document samples -- Notes -- References -- Index Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing. Part I addresses writing in today's fast-paced business and professional contexts and discusses writing as a process, professional writing style, writing tools, characteristics of effective workplace communication, and basic document design. Part II is a more detailed exploration of common written genres in the workplace and discusses correspondence such as e-mail messages, letters, memos, and social media for specific workplace situations. Part III delves into short and long reports and business presentations, and Part IV is dedicated to employment communication. Each section includes many sample documents and examines organization, tone, and genre elements. A list of common writing errors to avoid, helpful checklists, and easily scannable text make the book accessible and readable

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781631572333; 9781631572326
    Edition: First edition
    Series: Corporate communication collection
    Subjects: Business writing; Business communication
    Scope: Online-Ressource (147 pages)
    Notes:

    Includes bibliographical references (pages 143-144) and index
  3. Persuasive games in political and professional dialogue
    Contributor: Săftoiu, Răzvan (HerausgeberIn); Neagu, Maria-Ionela (HerausgeberIn); Măda, Stanca (HerausgeberIn)
    Published: [2015]
    Publisher:  John Benjamins Publishing Company, Amsterdam

    Location:
    Technische Universität Chemnitz, Universitätsbibliothek
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    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
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    ebook
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    Source: Union catalogues
    Contributor: Săftoiu, Răzvan (HerausgeberIn); Neagu, Maria-Ionela (HerausgeberIn); Măda, Stanca (HerausgeberIn)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789027268365
    Other identifier:
    Series: Dialogue studies ; Volume 26
    Subjects: Persuasion (Rhetoric); Discourse analysis; Argumentation; Business communication; Persuasion (Rhetoric); Discourse analysis; Argumentation; Business communication
    Scope: 1 Online-Ressource (xiv, 274 Seiten)
  4. Kommunikation in multikulturellen Projektteams
    Contributor: Grucza, Sambor (HerausgeberIn); Alnajjar, Justyna (HerausgeberIn)
    Published: [2015]
    Publisher:  Peter Lang, Frankfurt am Main

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    Source: Union catalogues
    Contributor: Grucza, Sambor (HerausgeberIn); Alnajjar, Justyna (HerausgeberIn)
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783653052671
    Other identifier:
    RVK Categories: QP 360
    Series: Warschauer Studien zur Germanistik und zur Angewandten Linguistik ; Band 22
    Subjects: Business communication; Diversity in the workplace; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Business communication; Diversity in the workplace
    Scope: 1 Online-Ressource (251 Seiten)
  5. Workplace communications
    the basics
    Author: Searles, George J.
    Published: [2015]; © 2015
    Publisher:  Pearson, Boston

    Location:
    Staats- und Universitätsbibliothek Bremen
    Signature:
    a bwl 114.1/556
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781292062372; 1292062371
    Edition: Sixth Edition, Global Edition
    Subjects: English language; English language; Business writing; Technical writing; Business communication; Commercial correspondence
    Scope: 288 Seiten, Illustrationen
    Notes:

    Includes bibliographical references and index
  6. Persuasive games in political and professional dialogue
    Contributor: Saftoiu, Razvan (Publisher); Neagu, Maria-Ionela (Publisher); Mada, Stanca (Publisher)
    Published: 2015
    Publisher:  John Benjamins Publishing Company, Amsterdam, [Netherlands] ; Philadelphia, [Pennsylvania]

    Location:
    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek
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    Source: Union catalogues
    Contributor: Saftoiu, Razvan (Publisher); Neagu, Maria-Ionela (Publisher); Mada, Stanca (Publisher)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789027268365
    RVK Categories: ES 155
    Series: Dialogue Studies ; Volume 26
    Subjects: Persuasion (Rhetoric); Discourse analysis; Debates and debating; Business communication; Forensics (Public speaking); Logic; Oratory; Reasoning; Syllogism; Verbal self-defense; Argumentation; Politische Kommunikation; Konversationsanalyse; Mündliche Kommunikation; Persuasiver Sprechakt; Wirtschaftssprache
    Scope: 1 Online-Ressource (291 pages), illustrations (some color)
    Notes:

    Description based on print version record
  7. Persuasive games in political and professional dialogue
    Contributor: Săftoiu, Răzvan (HerausgeberIn); Neagu, Maria-Ionela (HerausgeberIn); Măda, Stanca (HerausgeberIn)
    Published: [2015]
    Publisher:  John Benjamins Publishing Company, Amsterdam

    Location:
    Hochschule Aalen, Bibliothek
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    Hochschule Esslingen, Bibliothek
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    Kühne Logistics University – KLU, Bibliothek
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    Saarländische Universitäts- und Landesbibliothek
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    Universitätsbibliothek der Eberhard Karls Universität
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    Source: Union catalogues
    Contributor: Săftoiu, Răzvan (HerausgeberIn); Neagu, Maria-Ionela (HerausgeberIn); Măda, Stanca (HerausgeberIn)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789027268365; 9027268363
    Series: Dialogue studies 1875-1792 ; v. 26
    Dialogue studies ; v. 26
    Subjects: Persuasion (Rhetoric); Discourse analysis; Argumentation; Business communication; Persuasion (Rhetoric); Argumentation; Discourse analysis; Persuasion (Rhetoric); Discourse analysis; Argumentation; Business communication; REFERENCE ; Writing Skills; Business communication; Discourse analysis ; Political aspects; Persuasion (Rhetoric) ; Political aspects; LANGUAGE ARTS & DISCIPLINES ; Composition & Creative Writing; LANGUAGE ARTS & DISCIPLINES ; Rhetoric
    Scope: Online Ressource
    Notes:

    Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed
  8. Business and professional writing
    a basic guide
    Author: MacRae, Paul
    Published: 2015
    Publisher:  Broadview Press, Peterborough, Ontario

    Location:
    Bibliothek LIV Schwäbisch Hall
    Signature:
    025. MAC
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781554812202; 1554812208
    Subjects: Business writing; Business report writing; Business communication
    Scope: 385 S.
    Notes:

    Includes bibliographical references and index
  9. Corporate Storytelling
    Theorie und Empirie narrativer Public Relations in der Unternehmenskommunikation
    Author: Krüger, Florian
    Published: 2015
    Publisher:  Springer Fachmedien, Wiesbaden

    Florian Krüger befasst sich in seiner Studie mit dem Erzählen von Geschichten durch das Public Relations-Management von Unternehmen. Dabei analysiert und diskutiert er „Storytelling" als narrativen Kommunikationsmodus, der Mitteilungen in narrativer... more

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    Hochschulbibliothek Friedensau
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    Location:
    Hochschule Offenburg, University of Applied Sciences, Bibliothek Campus Offenburg
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    E-Book ProQuest
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    Florian Krüger befasst sich in seiner Studie mit dem Erzählen von Geschichten durch das Public Relations-Management von Unternehmen. Dabei analysiert und diskutiert er „Storytelling" als narrativen Kommunikationsmodus, der Mitteilungen in narrativer Form hervorbringt und so das Identitäts-, Aufmerksamkeits- und Deutungsmanagement von Unternehmen unterstützt. Seine These lautet dabei: Unternehmen benötigen neben dem Erfolg auf Finanzierungs- und Absatzmärkten auch ein erfolgreiches Kommunikationsmanagement auf öffentlichen Meinungsmärkten, wo sie in einem zunehmenden Wettbewerb um Aufmerksamkeit und Deutungshoheit stehen. Chancen eröffnen sich für Unternehmen, die eine gute Geschichte erzählen und so öffentliche Aufmerksamkeit und Zustimmung gewinnen können. Intro -- Danksagung -- Inhalt -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1 Einleitung -- 1.1 Die Wiederentdeckung einer Jahrtausende alten Kunst -- 1.2 Narrative Public Relations für Unternehmen -- 1.3 Ziel und Aufbau der Arbeit -- 2 Theoretische Grundlagen -- 2.1 Kommunikationswissenschaftliche Grundlagen: Public Relations-Theorie -- 2.1.1 Funktional-strukturelle Systemtheorie und Konstruktivismus in der PR-Forschung -- 2.1.2 Public Relations als Organisationsfunktion -- 2.1.3 Public Relations als Wettbewerb um Sinndispositionen -- 2.1.4 Ziele, Steuerungsgrößen und Operationen des Public Relations-Managements -- 2.2 Soziologische und psychologische Grundlagen: Identität, Aufmerksamkeit und Verarbeitung -- 2.2.1 Interdisziplinärer Zugang -- 2.2.2 Identität -- 2.2.3 Aufmerksamkeitsfaktoren -- 2.2.4 Framing und schematische Informationsverarbeitung -- 2.3 Literaturwissenschaftliche Grundlagen: Erzähltheorie -- 2.3.1 Strukturalistische Erzähltheorie -- 2.3.2 Erzählen als Kommunikationsmodus -- 2.3.3 Die Rolle des Erzählers -- 2.3.4 Grundelemente von Geschichte und Erzählung -- 2.3.5 Strukturprinzipien von Geschichte und Erzählung -- 3 Storytelling in der Unternehmenskommunikation -- 3.1 Corporate Storytelling: Public Relations-Operation zur Unterstützung von Unternehmenszielen -- 3.2 Fakten und Fiktionen: Die Dominanz von Objektivität und Aktualität im Public Relations-Management -- 3.2.1 Orientierung am Informationsjournalismus -- 3.2.2 Abgrenzung von Unterhaltung -- 3.2.3 Abgrenzung von Werbung -- 3.3 Konstante Einflussfaktoren des Corporate Storytelling -- 3.3.1 Narratives Identitätsmanagement -- 3.3.2 Narratives Aufmerksamkeitsmanagement -- 3.3.3 Narratives Framing -- 3.4 Situative Einflussfaktoren des Corporate Storytelling -- 3.4.1 Anlässe und Handlungsfelder für Corporate Storytelling -- 3.4.2 Themen und Inhalte von Corporate Storys.

     
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Online
    ISBN: 9783658096731
    Series: ProQuest Ebook Central
    Subjects: Social sciences; Social Sciences; Corporations; Business communication; Electronic books
    Scope: 1 Online-Ressource (235 Seiten)
    Notes:

    Includes bibliographical references

    Dissertation, Universität Hohenheim, 2014

    Danksagung; Inhalt; Abbildungsverzeichnis; Tabellenverzeichnis; 1 Einleitung; 1.1 Die Wiederentdeckung einer Jahrtausende alten Kunst; 1.2 Narrative Public Relations für Unternehmen; 1.3 Ziel und Aufbau der Arbeit; 2 Theoretische Grundlagen; 2.1 Kommunikationswissenschaftliche Grundlagen: Public Relations-Theorie; 2.1.1 Funktional-strukturelle Systemtheorie und Konstruktivismus in der PR-Forschung; 2.1.2 Public Relations als Organisationsfunktion; 2.1.3 Public Relations als Wettbewerb um Sinndispositionen; 2.1.4 Ziele, Steuerungsgrößen und Operationen des Public Relations-Managements

    2.2 Soziologische und psychologische Grundlagen: Identität, Aufmerksamkeit und Verarbeitung2.2.1 Interdisziplinärer Zugang; 2.2.2 Identität; 2.2.3 Aufmerksamkeitsfaktoren; 2.2.4 Framing und schematische Informationsverarbeitung; 2.3 Literaturwissenschaftliche Grundlagen: Erzähltheorie; 2.3.1 Strukturalistische Erzähltheorie; 2.3.2 Erzählen als Kommunikationsmodus; 2.3.3 Die Rolle des Erzählers; 2.3.4 Grundelemente von Geschichte und Erzählung; 2.3.5 Strukturprinzipien von Geschichte und Erzählung; 3 Storytelling in der Unternehmenskommunikation

    3.1 Corporate Storytelling: Public Relations-Operation zur Unterstützung von Unternehmenszielen3.2 Fakten und Fiktionen: Die Dominanz von Objektivität und Aktualität im Public Relations-Management; 3.2.1 Orientierung am Informationsjournalismus; 3.2.2 Abgrenzung von Unterhaltung; 3.2.3 Abgrenzung von Werbung; 3.3 Konstante Einflussfaktoren des Corporate Storytelling; 3.3.1 Narratives Identitätsmanagement; 3.3.2 Narratives Aufmerksamkeitsmanagement; 3.3.3 Narratives Framing; 3.4 Situative Einflussfaktoren des Corporate Storytelling; 3.4.1 Anlässe und Handlungsfelder für Corporate Storytelling

    3.4.2 Themen und Inhalte von Corporate Storys3.4.3 Stakeholder und Meinungsmärkte des Corporate Storytelling; 3.4.4 Instrumente und Kanäle des Corporate Storytelling; 4 Fallstudien zur narrativen Unternehmenskommunikation; 4.1 Untersuchungsdesign; 4.1.1 Die Einzelfallstudie in der qualitativen Sozialforschung; 4.1.2 Triangulation; 4.2 Erhebungs- und Auswertungsinstrumente; 4.2.1 Kategoriensystem der Dokumentenanalyse; 4.2.2 Leitfäden und Auswertungskategorien der Experteninterviews; 4.3 Fallstudie 1: 50 Jahre HP in Deutschland; 4.3.1 Die Hewlett-Packard GmbH

    4.3.2 Die Storys und ihre Erzähler4.3.3 Die Befragten; 4.3.4 Darstellung und Interpretation der Corporate Storys; 4.3.5 Darstellung und Interpretation der Experteninterviews; 4.3.6 Zusammenfassung; 4.4 Fallstudie 2: My BASF Story; 4.4.1 Die BASF SE; 4.4.2 Die Storys und ihre Erzähler; 4.4.3 Die befragte Expertin; 4.4.4 Darstellung und Interpretation der Storys; 4.4.5 Darstellung und Interpretation von Experteninterview und Projektdokumentation; 4.4.6 Zusammenfassung; 4.5 Zwischenfazit; 5 Modelle narrativer Public Relations in der Unternehmenskommunikation

    5.1 Zur Rolle von Modellen in der Kommunikationswissenschaft
  10. Workplace communications
    the basics
    Author: Searles, George J.
    Published: 2015
    Publisher:  Pearson, Boston, Mass. ; Munich [u.a.]

    Location:
    THD - Technische Hochschule Deggendorf, Hochschulbibliothek
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    Location:
    Hochschulbibliothek Ingolstadt
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9781292062372
    RVK Categories: HD 232 ; QP 344
    Edition: 6. ed., global ed.
    Subjects: Englisch; English language; English language; Business writing; Technical writing; Business communication; Commercial correspondence
    Scope: 288 S.
  11. Storytelling with data
    a data visualization guide for business professionals
    Author: Nussbaumer Knaflic, Cole
    Published: 2015; © 2015
    Publisher:  John Wiley & Sons, New York, NY

    Location:
    Hertie School, Library and Information Services
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781119002260; 1119002265
    Other identifier:
    9781119002260
    RVK Categories: ST 265
    Edition: 1. Auflage
    Subjects: Computer graphics; Information visualization; Business communication; Electronic books
    Scope: Online-Ressource (xiii, 267 Seiten), illustrations (some color)
    Notes:

    Includes bibliographical references and index
  12. Business and professional writing
    a basic guide
    Author: MacRae, Paul
    Published: 2015
    Publisher:  Broadview Press, Peterborough, Ontario

    Location:
    Technische Hochschule Brandenburg, Hochschulbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9781554812202; 1554812208
    Subjects: Business writing; Business report writing; Business communication
    Scope: 385 S.
    Notes:

    Includes bibliographical references and index
  13. Persuasive Games in Political and Professional Dialogue
    Author: Săftoiu, Răzvan
    Published: 2015
    Publisher:  John Benjamins Publishing Company, Amsterdam/Philadelphia

    Location:
    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
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    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
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    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
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    Duale Hochschule Baden-Württemberg Heidenheim, Bibliothek
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    Bibliothek LIV HN Sontheim
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    ProQuest Academic Complete
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    Bibliothek LIV HN Sontheim
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    Duale Hochschule Baden-Württemberg Stuttgart, Campus Horb, Bibliothek
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    Universitätsbibliothek Kiel, Zentralbibliothek
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    Duale Hochschule Baden-Württemberg Lörrach, Zentralbibliothek
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    Duale Hochschule Baden-Württemberg Mannheim, Bibliothek
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    Hochschulbibliothek Friedensau
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    Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
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    Duale Hochschule Baden-Württemberg Villingen-Schwenningen, Bibliothek
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    Volltext (lizenzpflichtig)
  14. Storytelling with data
    a data visualization guide for business professionals
    Author: Nussbaumer Knaflic, Cole
    Published: 2015; © 2015
    Publisher:  John Wiley & Sons, New York, NY

    Location:
    Hertie School, Library and Information Services
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    Location:
    Bibliothek LIV HN Sontheim
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781119002260; 1119002265
    Other identifier:
    9781119002260
    RVK Categories: ST 265
    Edition: 1. Auflage
    Subjects: Computer graphics; Information visualization; Business communication; Electronic books
    Scope: Online-Ressource (xiii, 267 Seiten), illustrations (some color)
    Notes:

    Includes bibliographical references and index
  15. Writing for the workplace
    business communication for professionals
    Author: Mizrahi, Janet.
    Published: 2015
    Publisher:  Business Expert Press, New York, New York

    Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication.... more

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    Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing. Part I addresses writing in today's fast-paced business and professional contexts and discusses writing as a process, professional writing style, writing tools, characteristics of effective workplace communication, and basic document design. Part II is a more detailed exploration of common written genres in the workplace and discusses correspondence such as e-mail messages, letters, memos, and social media for specific workplace situations. Part III delves into short and long reports and business presentations, and Part IV is dedicated to employment communication. Each section includes many sample documents and examines organization, tone, and genre elements. A list of common writing errors to avoid, helpful checklists, and easily scannable text make the book accessible and readable.

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781631572333
    Edition: First edition
    Series: Corporate communication collection
    Subjects: Business writing; Business communication; business communication; business presentations; business writing; e-mails; employment communication; negative news; persuasive writing; professional communication; professional writing; reports; routine news; workplace writing
    Scope: 1 online resource (147 pages)
    Notes:

    Includes bibliographical references (pages 143-144) and index. - Title from PDF title page (viewed on May 22, 2015)
  16. Writing for the Workplace
    Business Communication for Professionals
    Author: Mizrahi, Janet
    Published: 2015; ©2015
    Publisher:  Business Expert Press, New York

    Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy- to-follow guide that provides strategies for effective professional... more

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    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
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    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
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    Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy- to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers co

     
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    Volltext (lizenzpflichtig)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781631572333
    Series: Corporate communication collection
    Subjects: Business writing; business communication; business presentations; business writing; e-mails; employment communication; negative news; persuasive writing; professional communication; professional writing; reports; routine news; workplace writing; Business communication; Business writing; Electronic books
    Scope: Online-Ressource (164 p)
    Notes:

    Description based upon print version of record

    Cover; Contents; Preface; Acknowledgments; Part I: Writing as a Professional; Chapter 1: Fundamentals of Professional Writing; Chapter 2: Basics of Document Design; Part II: Correspondence; Chapter 3: Routine and Positive Messages; Chapter 4: Persuasive and Bad News Messages; Chapter 5: Social Media and Text Messages; Part III: Reports and Presentations; Chapter 6: Reports; Chapter 7: Presentations; Part IV: Employment; Chapter 8: Employment Communication; Appendix A: 20 Common Writing Errors to Avoid; Appendix B: Document Samples; Notes; References; Index; Ad page; Backcover
  17. Introducing Business English
    Author: Nickerson, Catherine
    Published: 2015
    Publisher:  Routledge, Taylor & Francis Group, London

    Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Part I: Introduction -- 1. What is Business English? -- Introduction -- Three studies of Business English -- Business English around the world --... more

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    Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Part I: Introduction -- 1. What is Business English? -- Introduction -- Three studies of Business English -- Business English around the world -- Interconnections in Business English -- The need for research-based teaching -- Structure of the book -- Summary -- 2. International Business English and Business English as a Lingua Franca -- Introduction -- Defining Business English as a Lingua Franca and International Business English -- Teaching English as a business lingua franca or international business language -- Analyzing Business English as a Lingua Franca -- Business English as a Lingua Franca and International Business English in context -- Summary -- Part II: Spoken Business English -- 3. Introducing Spoken Business English -- Introduction -- Characteristics of spoken Business English -- The importance of research based on real language data -- Discourse-based studies of spoken Business English -- Summary -- 4. Intercultural Business Interactions -- Introduction -- The importance of research into spoken Business English in intercultural contexts -- From intercultural misunderstanding to strategies that work -- Relational strategies in multicultural meetings -- Facework strategies in intercultural negotiations -- Accommodation strategies in international meetings -- Summary -- 5. Teaching Spoken Business English -- Introduction -- Ritual exchanges in negotiations -- Essential language in business meetings -- The key characteristics of workplace discourse -- Summary -- Part III: Written Business English -- 6. Introducing Written Business English -- Introduction -- Vijay Bhatia: A genre approach to written Business English -- The influence of business culture and national culture on written Business English: three early studies.

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781317439271; 1317439279
    Series: Routledge Introductions to English for Specific Purposes
    Routledge Introductions to English for Specific Purposes Ser.
    Subjects: Business communication; English language; English language ; Business English ; Study and teaching..; Business communication ; Study and teaching; Electronic books
    Scope: Online-Ressource (183 p)
    Notes:

    Description based upon print version of record

    ""Cover ""; ""Half Title ""; ""Title Page ""; ""Copyright Page ""; ""Dedication ""; ""Table of Contents ""; ""Part I: Introduction ""; ""1. What is Business English? ""; ""Introduction""; ""Three studies of Business English""; ""Business English around the world""; ""Interconnections in Business English""; ""The need for research-based teaching""; ""Structure of the book""; ""Summary""; ""2. International Business English and Business English as a Lingua Franca ""; ""Introduction""; ""Defining Business English as a Lingua Franca and International Business English""

    ""Teaching English as a business lingua franca or international business language""""Analyzing Business English as a Lingua Franca""; ""Business English as a Lingua Franca and International Business English in context""; ""Summary""; ""Part II: Spoken Business English ""; ""3. Introducing Spoken Business English ""; ""Introduction""; ""Characteristics of spoken Business English""; ""The importance of research based on real language data""; ""Discourse-based studies of spoken Business English""; ""Summary""; ""4. Intercultural Business Interactions""; ""Introduction""

    ""The importance of research into spoken Business English in intercultural contexts""""From intercultural misunderstanding to strategies that work""; ""Relational strategies in multicultural meetings""; ""Facework strategies in intercultural negotiations""; ""Accommodation strategies in international meetings""; ""Summary""; ""5. Teaching Spoken Business English""; ""Introduction""; ""Ritual exchanges in negotiations""; ""Essential language in business meetings""; ""The key characteristics of workplace discourse""; ""Summary""; ""Part III: Written Business English ""

    ""6. Introducing Written Business English""""Introduction""; ""Vijay Bhatia: A genre approach to written Business English""; ""The influence of business culture and national culture on written Business English: three early studies""; ""Using a genre approach in the teaching of Business English""; ""Summary""; ""7. Understanding Written Business English""; ""Introduction""; ""The creation of texts""; ""Context and collaboration in the teaching of written Business English""; ""The response to texts""; ""Using reader response in the teaching of written Business English""; ""Summary""

    ""8. Teaching Written Business English""""Introduction""; ""The influence of context and the Business English classroom""; ""The response of business practitioners to student texts""; ""Summary""; ""Part IV: The Modern Business World ""; ""9. Intertextuality and Interdiscursivity in Business English""; ""Introduction""; ""Research in intertextuality and interdiscursivity in Business English""; ""Intertextuality and interdiscursivity in the classroom""; ""Summary""; ""10. New Media and Business English""; ""Introduction""; ""The need for multimedia literacy""

    ""New media and new technology in the Business English classroom""