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  1. American patriotism and corporate identity in automobile advertising
    "what’s good for General Motors is good for the country and vice versa?"
    Author: Weik, Markus
    Published: [2019]
    Publisher:  Peter Lang, Berlin

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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    ISBN: 9783631776940
    Series: Mainzer Studien zur Amerikanistik ; Band 72
    Subjects: Werbekampagne; Imagewerbung; Corporate Identity; Patriotismus
    Other subjects: (Produktform)Hardback; (Zielgruppe)Fachpublikum/ Wissenschaft; (BISAC Subject Heading)LIT004170; (BISAC Subject Heading)ART043000: ART / Business Aspects; (BISAC Subject Heading)BUS023000: BUSINESS & ECONOMICS / Economic History; (BISAC Subject Heading)HIS000000: HISTORY / General; (BISAC Subject Heading)LIT003000: LITERARY CRITICISM / Feminist; (BISAC Subject Heading)LIT004020: LITERARY CRITICISM / American / General; (BISAC Subject Heading)LIT004110: LITERARY CRITICISM / European / Eastern (see also Russian & Former Soviet Union); (BISAC Subject Heading)LIT004120: LITERARY CRITICISM / European / English, Irish, Scottish, Welsh; (BISAC Subject Heading)LIT004130: LITERARY CRITICISM / European / General; (BISAC Subject Heading)LIT004150: LITERARY CRITICISM / European / French; (BISAC Subject Heading)LIT004200: LITERARY CRITICISM / European / Italian; (BISAC Subject Heading)LIT004240: LITERARY CRITICISM / Russian & Former Soviet Union; (BISAC Subject Heading)LIT004290: LITERARY CRITICISM / Women Authors; (BISAC Subject Heading)PSY000000: PSYCHOLOGY / General; (BISAC Subject Heading)SOC002000: SOCIAL SCIENCE / Anthropology / General; (BISAC Subject Heading)SOC002010: SOCIAL SCIENCE / Anthropology / Cultural; (BISAC Subject Heading)SOC005000: SOCIAL SCIENCE / Customs & Traditions; (BISAC Subject Heading)SOC008000: SOCIAL SCIENCE / Ethnic Studies / General; (BISAC Subject Heading)SPO000000: SPORTS & RECREATION / General; (BIC subject category)DSBH: Literary studies: from c 1900 -; (BIC subject category)HBTK: Industrialisation & industrial history; (BIC subject category)HD: Archaeology; (BIC subject category)JFCA: Popular culture; (BIC subject category)JFDV: Advertising & society; (BIC subject category)WSBX: History of sport; (BIC geographical qualifier)1KBB: USA; (BIC language qualifier (language as subject))2ABM: American English; (BIC language qualifier (language as subject))2AC: Germanic & Scandinavian languages; «What’s; Advertising; American; American Values; Automobile; Automobile Advertising; Automotive Industry; Corporate; Country; General; Good; Herget; Identity; Marketing; Markus; Michael; Motors; Patriotism; Patriotism; Rücker; US-Culture; Versa?»; Vice; Weik; Winfried; (BISAC Subject Heading)LIT004170; (VLB-WN)1564: Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft/Englische Sprachwissenschaft, Literaturwissenschaft
    Scope: 356 Seiten, Illustrationen, 22 cm, 536 g
    Notes:

    Dissertation, Johannes Gutenberg University Mainz, 2017