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  1. Persuading consumers with social attitudes
    Author: Bühler, Stefan; Halbheer, Daniel
    Published: 2011
    Publisher:  CESifo, Munich

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: CESifo working papers ; No. 3470 : Category 11, Industrial organisation
    Subjects: Werbung; Wert; Nachfrageinterdependenz; Produktdifferenzierung; Preispolitik; Oligopol; Theorie
    Other subjects: (stw)Werbung; (stw)Soziale Werte; (stw)Nachfrageinterdependenz; (stw)Produktdifferenzierung; (stw)Preismanagement; (stw)Oligopol; (stw)Theorie; Arbeitspapier; Graue Literatur
    Scope: 21 S., graph. Darst., 21 cm
    Notes:

    Zusätzliches Online-Angebot unter www.SSRN.com, www.RePEc.org und www.CESifo-group.org/wp. - Literaturangaben