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  1. Competitive advertising
    conceptualizations, theoretical analyses, and empirical explorations
    Author: Gatter, M. Shirin
    Published: [2021]

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    Content information
    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    RVK Categories: QP 634
    Subjects: Werbung; Wettbewerb; Werbewirkung; Theorie
    Other subjects: (stw)Werbung; (stw)Wettbewerb; (stw)Werbewirkung; (stw)Theorie; Graue Literatur
    Scope: Diagramme, VI, 145 Seiten, 21 cm
    Notes:

    Literaturverzeichnis: Seite 128-145

    Dissertation, University of Hohenheim, 2021