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1. In-Game Advertising

   Author: Nufer, Gerd; Geiger, Christina

   Published: 2009

   Publisher:  Universitätsbibliothek Tübingen, Tübingen

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   Source:	Union catalogues
   Language:	German
   Media type:	Book
   Format:	Online
   Other identifier:	urn: urn:nbn:de:bsz:21-opus-37223
   Series:	Reutlinger Diskussionsbeiträge zu Marketing & Management ; 2009, 1
   Subjects:	Werbung; Computerspiel; Markt; Werbewirkung; Marketing ; Kommunikation ; Werbung
   Other subjects:	(stw)Werbung; (stw)Computerspiel; (stw)Markt; (stw)Werbewirkung; Game
   Scope:	Online-Ressource