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  1. Effective mobile marketing
    eine empirische Untersuchung
    Contributor: Bauer, Hans H. (Mitwirkender)
    Published: 2005
    Publisher:  IMU, Mannheim

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    Content information
    Source: Union catalogues
    Contributor: Bauer, Hans H. (Mitwirkender)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893333196; 3893333193
    Other identifier:
    9783893333196
    RVK Categories: QP 621 ; QP 650 ; QP 621 ; QP 650
    Series: Reihe: Management-Arbeitspapiere ; Nr. 96
    Subjects: Mobile Telekommunikation; Telemarketing; Werbewirkung; Electronic Commerce
    Other subjects: (stw)Mobilkommunikation; (stw)Mobile Marketing; (stw)Werbewirkung; (stw)Deutschland; (stw)Mobile Business; (VLB-WI)1: Hardcover, Softcover, Karte; (VLB-WG)786: Wirtschaft / Werbung, Marketing; Graue Literatur
    Scope: 30 Bl., Ill., graph. Darst., 30 cm
  2. Messung der Werbeeffizienz
    eine Untersuchung am Beispiel von Online-Werbung
    Author: Bauer, Hans H.; Hammerschmidt, Maik; Garde, Ulrich
    Published: 2004
    Publisher:  Universitätsbibliothek Mannheim, Mannheim

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