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1. Caught by your own recommendations

   positive word-of-mouth as source of consumer loyality
   Author: Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina

   Published: 2007

   Publisher:  Univ., Fak. für Wirtschaftswiss., Paderborn

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   Source:	Union catalogues
   Language:	English
   Media type:	Book
   Format:	Print
   Series:	Working paper / Universität Paderborn, Fakultät für Wirtschaftswissenschaften ; N.F., Nr. 90
   Subjects:	Verbraucherzufriedenheit; Verbraucherverhalten; Informationsverhalten; Theorie
   Other subjects:	(stw)Kundenzufriedenheit; (stw)Konsumentenverhalten; (stw)Informationsverhalten; (stw)Theorie; Mundpropaganda; Arbeitspapier; Graue Literatur
   Scope:	20 Bl., Ill., graph. Darst., 30 cm
   Notes:	Literaturverz. Bl. 17 - 20