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1. Free-to-play games and monetization

   quantitative studies on determination and prediction of customer lifetime value
   Author: Hanner, Nicolai

   Published: 2017

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   Source:	Union catalogues
   Language:	English
   Media type:	Dissertation
   Format:	Print
   RVK Categories:	SU 500
   Subjects:	Werbemittel; Computerspiel; Kundenkarte; Kundenwert; Kundenwert; Wertanalyse; Beziehungsmarketing; Prognose; Computerspiel; Online-Spiel
   Other subjects:	(stw)Werbemittel; (stw)Computerspiel; (stw)Kundenbindungsprogramm; (stw)Kundenwert; (stw)Computerspieleindustrie; Dissertation; Sammlung; Sammelwerk
   Scope:	XIII, 156 Seiten, Illustrationen, 30 cm
   Notes:	Dissertation, Technische Universität Berlin, 2017