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  1. Product-Placement in Computerspielen
    Chancen und Entwicklungen
    Author: Grabowiecki, Andreas von; Halff, Gregor
    Published: 2007
    Publisher:  VDM Verlag Dr. Müller, Saarbrücken

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783836413596; 3836413590
    Other identifier:
    9783836413596
    Subjects: Computerspiel; Product placement
    Other subjects: (VLB-FS)In-Game-Advertising; (VLB-FS)Product Placement; (VLB-FS)Game; (VLB-FS)Ingame-Advertising; (VLB-FS)Werbewirkung; (VLB-FS)Sonderwerbeform; (VLB-PF)BC: Paperback; (VLB-WN)1785: HC/Wirtschaft/Werbung, Marketing; Games; Sonderwerbeformen; Computerspiele; Werbewirkungsforschung; Special ads
    Scope: 57, XV S., Ill., graph. Darst., 24 cm
    Notes:

    Literatur- und URL-Verz. S. VI - XIII
  2. Product Placement in Computerspielen
    Chancen und Entwicklungen
    Author: Grabowiecki, Andreas von; Halff, Gregor
    Published: 2012
    Publisher:  AV Akademikerverlag, Saarbrücken

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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783639406832
    Other identifier:
    Edition: neue Ausg.
    Subjects: Computerspiel; Product placement
    Other subjects: (Produktform)Electronic book text; Product Placement; (VLB-WN)1785: HC%2FWerbung%2C+Marketing; (VLB-FS)Game; (VLB-FS)Sonderwerbeform; Games; Sonderwerbeformen; Werbewirkung; Computerspiele; Werbewirkungsforschung; Special ads; In-Game-Advertising; Ingame-Advertising
    Scope: Online-Ressource
    Notes:

    Lizenzpflichtig. - Vom Verlag als Druckwerk on demand angeboten