Skip to main navigation Skip to main content
info(at)avldigital.remove-this.de
Deutsch English
Narrow Search
Search narrowed by
Last searches

Results for *

Displaying results 1 to 7 of 7.

  1. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became... more

    Location:
    Universitätsbibliothek Bamberg
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Eichstätt-Ingolstadt
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Bayerische Staatsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek der LMU München
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Regensburg
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

     
    Export to reference management software   RIS file
      BibTeX file
  2. American culture, American tastes
    social change and the 20th century
    Author: Kammen, Michael G.
    Published: 1999
    Publisher:  Basic Books, New York, NY

    Location:
    Universitätsbibliothek Regensburg
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
  3. One man's trash is another man's treasure
    de metamorfose van het Europese gebruiksvoorwerp in de Nieuwe Wereld
    Published: 1995

    Location:
    Bayerisches Nationalmuseum, Bibliothek
    Inter-library loan:
    No inter-library loan

    Location:
    Zentralinstitut für Kunstgeschichte, Bibliothek
    Inter-library loan:
    No loan of volumes, only paper copies will be sent
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: Dutch; English
    Media type: Book
    ISBN: 9069181525
    RVK Categories: LC 10610 ; LH 47840 ; LH 78080 ; LH 78100 ; LO 36650 ; LO 96730
    Subjects: Niederländer; Tauschhandel; Alltagsgegenstand; Entdeckung; Literatur; Rezeption; Indianer; Kunsthandwerk
    Other subjects: Ausstellung
    Scope: 233 S., zahlr. Ill., Kt.
    Notes:

    Text engl. und niederländ.

    Ausst.: Museum Boymans- van Beuningen <Rotterdam> : 1.10.1995 - 7.1.1996

    Ausst.: Jamestown Settlement <Williamsburg, Va.> : 1.4. - 1.10.1996
  4. American culture, American tastes
    social change and the 20th century
    Author: Kammen, Michael G.
    Published: 1999
    Publisher:  Basic Books, New York, NY

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
  5. The adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, New York [u.a.]

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became... more

    Location:
    TU Berlin, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

     
    Export to reference management software   RIS file
      BibTeX file
  6. <<The>> adman in the parlor
    magazines and the gendering of consumer culture, 1880s to 1910s
    Author: Garvey, Ellen Gruber
    Published: 1996
    Publisher:  Oxford Univ. Press, Oxford [u.a.]

  7. American consumer culture and its society
    from F. Scott Fitzgerald's 1920s modernism to Bret Easton Ellis' 1980s blank fiction
    Author: Malkmes, Johannes
    Published: 2011
    Publisher:  Diplomica Verl., Hamburg

    Location:
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    B/109547
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Thüringer Universitäts- und Landesbibliothek
    Signature:
    AMK:NA:600:Mal::2011
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783842855663
    Other identifier:
    9783842855663
    Best.-Nr.
    RVK Categories: LC 10610
    Subjects: USA; Konsumgesellschaft; Geschichte 1900-2000;
    Scope: 138, IX S., Ill., Kt., Ill., Kt.
    Notes:

    Literaturangaben