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Displaying results 1 to 25 of 44.

  1. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. <<de>>
    Published: 2005
    Publisher:  Sage, Thousand Oaks, Calif. [u.a.]

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    Language: English
    Media type: Book
    Format: Print
    ISBN: 1412914752; 1412914760
    RVK Categories: HF 655 ; QP 680
    Edition: 2. ed.
    Subjects: Target marketing; Advertising; Consumer behavior
    Scope: XVI, 269 S., ill
  2. "Making a way out of no way"
    Martin Luther King's sermonic proverbial rhetoric
    Author: Mieder, Wolfgang
    Published: 2010
    Publisher:  Lang, New York, NY

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781433113031; 9781433113048
    RVK Categories: HF 655 ; NQ 8457
    Subjects: Rhetoric; Rhetoric; Rhetoric; Proverbs
    Scope: XIV, 551 S., 23 cm
    Notes:

    Bibliogr. M. L. King S. [XIII] - XIV. - Literaturverz. S. [543] - 551
  3. Shaping political consciousness
    the language of politics in America from McKinley to Reagan
    Author: Green, David E.
    Published: 1987
    Publisher:  Cornell Univ. Press, Ithaca [u.a.]

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
    Signature:
    12.183.45
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    Universität Mainz, Bereichsbibliothek Translations-, Sprach- und Kulturwissenschaft
    Signature:
    POL-AM 07.50 Green 1
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    Universität Mainz, Zentralbibliothek
    Signature:
    138.332
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0801420296
    RVK Categories: HF 655
    Scope: XII, 277 S.
  4. The linguistics of political argument
    the spin-doctor and the wolf-pack at the White House
    Author: Partington, Alan
    Published: 2003
    Publisher:  Routledge, London [u.a.]

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
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    13.243.13
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0415287138
    RVK Categories: HF 655
    Series: Routledge advances in corpus linguistics ; 4
    Subjects: Englisch; Diskursanalyse; Politik; Politische Sprache; Massenmedien; Rhetorik; Korpus <Linguistik>
    Scope: VII, 280 S.
  5. Framing the rhetoric of a leader
    an analysis of Obama's election campaign speeches
    Author: Degani, Marta
    Published: 2015
    Publisher:  Palgrave Macmillan, Basingstoke

    Location:
    Universitätsbibliothek J. C. Senckenberg, Bibliothek Sozialwissenschaften und Psychologie (BSP)
    Signature:
    04/MB 3500 D317
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781137471581
    RVK Categories: HF 655 ; MB 3500 ; MG 40470 ; MS 8050
    Subjects: Präsidentenwahl; Wahlkampf; Politische Rede; Diskursanalyse
    Other subjects: Obama, Barack (1961-)
    Scope: ix, 315 Seiten
  6. The role of religion in American presidential rhetoric
    a comparative analysis of speeches by John F. Kennedy and George W. Bush
    Author: Schwarz, Sonja
    Published: 2010
    Publisher:  Wiss. Verl. Trier, Trier

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    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    /HF 655 S411
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    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
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    Universität Mainz, Bereichsbibliothek Georg Forster-Gebäude / USA-Bibliothek
    Signature:
    808.510973 SCH
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    ISBN: 9783868212006
    Other identifier:
    9783868212006
    RVK Categories: HF 655
    DDC Categories: 800; 320; 230
    Series: Atlantische Texte ; 32
    Subjects: Politische Rede; Religiöse Sprache; Rhetorik
    Other subjects: Kennedy, John F. (1917-1963); Bush, George W. (1946-)
    Scope: 259 S., 21 cm
    Notes:

    Zugl.: Trier, Univ., Diss., 2008
  7. The Linguistics of Political Argument
    The Spin-Doctor and the Wolf-Pack at the White House
    Author: Partington, Alan
    Published: 2002
    Publisher:  Taylor and Francis, Abingdon, Oxon ; ProQuest, Ann Arbor, Michigan

    This book examines the relationship between the White House, in the person of its press secretary, and the press corps through a linguistic analysis of the language used by both sides. A corpus was compiled of around fifty press briefings from the... more

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    Universität Frankfurt, Elektronische Ressourcen
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    Universitätsbibliothek Gießen
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    This book examines the relationship between the White House, in the person of its press secretary, and the press corps through a linguistic analysis of the language used by both sides. A corpus was compiled of around fifty press briefings from the late Clinton years. A wide range of topics are discussed from the Kosovo crisis to the Clinton-Lewinsky affair. This work is highly original in demonstrating how concordance technology and the detailed linguistic evidence available in corpora can be used to study discourse features of text and the communicative strategies of speakers. It will be of vital interest to all linguists interested in corpus-based linguistics and pragmatics, as well as sociolinguists and students and scholars of communications, politics and the media.

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780203218259
    RVK Categories: HF 655 ; HF 655
    Edition: 1st ed.
    Series: Routledge Advances in Corpus Linguistics
    Subjects: Englisch; Diskursanalyse; Politik; Politische Sprache; Massenmedien; Rhetorik; Korpus <Linguistik>
    Scope: 1 Online-Ressource (289 pages)
    Notes:

    Description based on publisher supplied metadata and other sources
  8. Shaping political consciousness
    the language of politics in America from McKinley to Reagan
    Author: Green, David
    Published: 1987
    Publisher:  Cornell Univ. Pr., Ithaca u.a.

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    Universitätsbibliothek Augsburg
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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0801420296
    RVK Categories: HF 655
    Edition: 1. publ.
    Subjects: Présidents - États-Unis - Langage; Éloquence politique - États-Unis; Politik; Political oratory; Presidents; Sprache; Politische Sprache; Amerikanisches Englisch
    Scope: XII, 277 S.
  9. Language is a virus
    Sprache und Politik im Wahlkampf der Ära Reagan
    Author: Wächter, Christine
    Published: 1996
    Publisher:  Profil-Verl., München [u.a.]

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bamberg
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    Universitätsbibliothek Passau
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3890193730
    RVK Categories: ES 155 ; HF 617 ; HF 638 ; HF 642 ; HF 655 ; HF 815 ; MB 3500
    Series: Reihe Wissenschaft
    Subjects: Englisch; Politik; Sprache; Campaign speeches; Discourse analysis; English language; Language and languages; Wahlkampf; Politische Sprache; Amerikanisches Englisch; Rhetorik
    Scope: 308 S.
    Notes:

    Zugl.: Graz, Univ., Diss., 1995
  10. The black queer work of ratchet
    race, gender, sexuality, and the (anti)politics of respectability
    Author: Lane, Nikki
    Published: 2019
    Publisher:  Springer International Publishing, Cham ; Palgrave Macmillan

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    Universitätsbibliothek Bayreuth
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    Universitätsbibliothek Passau
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    Volltext (URL des Erstveröffentlichers)
  11. Interpreting U.S. public diplomacy speeches
    Author: Boggs, Erin
    Published: 2015
    Publisher:  Frank & Timme, Berlin

    Acknowledgements; Table of Contents; 1. Introduction; 2. Theory and methods; 3. Applying ethnography of communication concepts to a functional analysis of the speech texts; 4. The context for the language of U.S. public diplomacy; 5. The speech... more

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    Universitätsbibliothek Bamberg
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    Acknowledgements; Table of Contents; 1. Introduction; 2. Theory and methods; 3. Applying ethnography of communication concepts to a functional analysis of the speech texts; 4. The context for the language of U.S. public diplomacy; 5. The speech texts; 6. Conclusion; 7. Future Research; 8. Works cited

     
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  12. Impoliteness in in political conflicts on terrorism
    a model of pragmatic strategies in institutional debates
    Author: Al-Khazaali, Musaab; Al-Hindawi, Fareed
    Published: 2016
    Publisher:  LAP Lambert, Saarbrücken

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    Universitätsbibliothek Passau
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9783659926846
    RVK Categories: HF 350 ; HF 655
    Subjects: Terrorismus <Motiv>; Konversationsanalyse; Politische Rede; Unhöflichkeit; Wahlkampf; Konflikt
  13. Projecting the future through political discourse
    the case of the Bush Doctrine
    Author: Dunmire, Patricia L.
    Published: 2011
    Publisher:  Benjamins, Amsterdam [u.a.]

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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9789027206329; 9789027286932
    RVK Categories: HF 638 ; HF 642 ; HF 655 ; HF 815 ; MB 3500
    Series: Discourse approaches to politics, society and culture ; 41
    Subjects: Politik; Diskurs; Zukunft <Motiv>
    Scope: IX, 218 S.
  14. "Making a way out of no way"
    Martin Luther King's sermonic proverbial rhetoric
    Author: Mieder, Wolfgang
    Published: 2010
    Publisher:  Peter Lang, New York, NY [u.a.]

    Location:
    Universitätsbibliothek Regensburg
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  15. Political keywords
    using language that uses us
    Published: 2005
    Publisher:  Oxford Univ. Press, New York [u.a.]

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    Bayerische Staatsbibliothek
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    Universitätsbibliothek Regensburg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0195162382; 0195162390
    RVK Categories: HF 655 ; MB 3500
    Subjects: Begrippen; Politieke aspecten; Politieke communicatie; Taal; Taalgebruik; Politik; Sprachgebrauch; Array; Dominanz; Rhetorik; Politische Sprache; Politik; Schlagwort
    Scope: IX, 279 S., graph. Darst.
    Notes:

    Includes bibliographical references and index
  16. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. de
    Published: 2005
    Publisher:  Sage, Thousand Oaks, Calif. [u.a.]

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    Universitätsbibliothek Bayreuth
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    Hochschule München, Bibliothek
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    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Erlangen-Nürnberg, Wirtschafts- und Sozialwissenschaftliche Zweigbibliothek
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    Universitätsbibliothek Passau
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 1412914752; 1412914760
    RVK Categories: HF 655 ; QP 680
    Edition: 2. ed.
    Subjects: Cibles (Marketing) - Études transculturelles; Consommateurs - Comportement - Études transculturelles; Consumentengedrag; Culturele verschillen; Internationale marketing; Publicité - Études transculturelles; Reclame; Target marketing; Advertising; Consumer behavior; Verbraucherverhalten; Exportwerbung; Internationales Marketing; Werbung; Interkulturelle Kompetenz
    Scope: XVI, 269 S., Ill., graph. Darst.
    Notes:

    The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.
  17. Rhetoric, religion, and the roots of identity in British colonial America
    Published: 2007
    Publisher:  Michigan State Univ. Press, East Lansing, Mich.

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    Bayerische Staatsbibliothek
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    Universitätsbibliothek Regensburg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0870137824; 9780870137822
    RVK Categories: HF 655
    Series: A rhetorical history of the United States ; 1
    Subjects: Christentum; Englisch; Geschichte; Kirchengeschichte; Religion; Rhetoric; English language; Rhetoric; English language; Christian literature, American; Christentum; Rhetorik
    Scope: XXVII, 372 S.
    Notes:

    Includes bibliographical references and index
  18. "And so today, a new season of American renewal has begun"
    a critical metaphor analysis of newness in American presidential discourse
    Author: Sing, Christine S.
    Published: 2008

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    Hochschulbibliothek Ansbach
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    Universitätsbibliothek Augsburg
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    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Dissertation
    RVK Categories: HF 655
    Subjects: Diskursanalyse; Politische Sprache; Rhetorik; Amerikanisches Englisch
    Scope: II, 403 Bl.
    Notes:

    Dissertation, Universität Regensburg, 2008
  19. "And so today, a new season of American renewal has begun"
    a critical metaphor analysis of newness in American presidential discourse
    Author: Sing, Christine S.
    Published: 2008

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bayreuth
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    Source: Union catalogues
    Language: English
    Media type: Dissertation; Data medium; Microfilm
    RVK Categories: HF 655
    Edition: [Mikrofiche-Ausg.]
    Subjects: Politische Sprache; Amerikanisches Englisch; Diskursanalyse; Rhetorik
    Notes:

    Regensburg, Univ., Diss., 2008
  20. Rhetoric, religion, and the roots of identity in British colonial America
    Published: 2007
    Publisher:  Michigan State Univ. Press, East Lansing, Mich.

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin; Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 0870137824; 9780870137822
    RVK Categories: HF 655
    Series: A rhetorical history of the United States ; 1
    Subjects: Christentum; Englisch; Geschichte; Kirchengeschichte; Religion; Rhetoric; English language; Rhetoric; English language; Christian literature, American; Christentum; Rhetorik
    Scope: XXVII, 372 S.
    Notes:

    Includes bibliographical references and index
  21. Political keywords
    using language that uses us
    Published: 2005
    Publisher:  Oxford Univ. Press, New York [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin; Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 0195162382; 0195162390
    RVK Categories: HF 655 ; MB 3500
    Subjects: Begrippen; Politieke aspecten; Politieke communicatie; Taal; Taalgebruik; Politik; Sprachgebrauch; Array; Dominanz; Rhetorik; Politische Sprache; Politik; Schlagwort
    Scope: IX, 279 S., graph. Darst.
    Notes:

    Includes bibliographical references and index
  22. Projecting the future through political discourse
    the case of the Bush Doctrine
    Author: Dunmire, Patricia L.
    Published: 2011
    Publisher:  Benjamins, Amsterdam [u.a.]

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    ISBN: 9789027206329; 9789027286932
    RVK Categories: HF 638 ; HF 642 ; HF 655 ; HF 815 ; MB 3500
    Series: Discourse approaches to politics, society and culture ; 41
    Subjects: Politik; Diskurs; Zukunft <Motiv>
    Scope: IX, 218 S.
  23. "Making a way out of no way"
    Martin Luther King's sermonic proverbial rhetoric
    Author: Mieder, Wolfgang
    Published: 2010
    Publisher:  Peter Lang, New York, NY [u.a.]

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    Freie Universität Berlin, Universitätsbibliothek
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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin; Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 9781433113031; 9781433113048
    RVK Categories: HF 655 ; LC 72600
    Subjects: Christentum; Geschichte; Gesellschaft; Politik; Religion; Rhetoric; Rhetoric; Rhetoric; Proverbs; Predigt; Sprichwort; Politische Rede
    Other subjects: King, Martin Luther Jr (1929-1968); King, Martin Luther Jr (1929-1968); King, Martin Luther (1929-1968)
    Scope: XIV, 551 S.
  24. Interpreting U.S. public diplomacy speeches
    Author: Boggs, Erin
    Published: 2015
    Publisher:  Frank & Timme, Berlin

    Acknowledgements; Table of Contents; 1. Introduction; 2. Theory and methods; 3. Applying ethnography of communication concepts to a functional analysis of the speech texts; 4. The context for the language of U.S. public diplomacy; 5. The speech... more

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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Verbund der Öffentlichen Bibliotheken Berlins - VÖBB
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    Acknowledgements; Table of Contents; 1. Introduction; 2. Theory and methods; 3. Applying ethnography of communication concepts to a functional analysis of the speech texts; 4. The context for the language of U.S. public diplomacy; 5. The speech texts; 6. Conclusion; 7. Future Research; 8. Works cited

     
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  25. "And so today, a new season of American renewal has begun"
    a critical metaphor analysis of newness in American presidential discourse
    Author: Sing, Christine S.
    Published: 2008

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Dissertation; Data medium; Microfilm
    RVK Categories: HF 655
    Edition: [Mikrofiche-Ausg.]
    Subjects: Politische Sprache; Amerikanisches Englisch; Diskursanalyse; Rhetorik
    Notes:

    Regensburg, Univ., Diss., 2008