"The world of the academic researcher is changing; it used to be enough to work hard, do your research and get your results published. Not so these days. Universities now expect researchers to share their work with the world, as widely as possible....
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"The world of the academic researcher is changing; it used to be enough to work hard, do your research and get your results published. Not so these days. Universities now expect researchers to share their work with the world, as widely as possible. 'Publish or perish' has been replaced by a new mantra, and the pressure is on. In this insightful book, Inger Mewburn and Simon Clews look at some of the most common presentation scenarios that researchers will face when talking about their work. Starting in academia with the deceptively simple art of writing a good email and working through lectures, conference presentations and lightning talks, the book then moves 'off campus' and explores talking to the media, making elevator pitches, and creating an effective digital presence on social media. Offering detailed looks at nineteen different presentation formats, Mewburn and Clews tap into their vast experience in the field to analyse the challenges and opportunities aligned with each case study and to map out the route to success. With a lightness of touch and an often humorous approach, Be Visible Or Vanish: Engage, Influence, and Ensure Your Research Has Impact will show you what it takes to achieve that holy grail of modern academia... impact"--
