Cover; CONTENTS; NTRODUCTION; Part 1 WINTER; Part 2 SPRING; Part 3 SUMMER; Part 4 AUTUMN; ACKNOWLEDGEMENTS; ABOUT THE AUTHORS; OTHER BOOKS BY THE AUTHORS.
Two leading communications practitioners offer a masterclass in effective business writing in this lively, surprising and insightful book. Using the form and style of the blog, the authors exchange thoughts, ideas and methods with one another on the factors that make business communication and writing successful