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1. Marketing für elektronische Marktplätze

   Kundenakquisition - Kundenbindung - Beziehungsmarketing
   Author: Bauer, Hans H.; Hammerschmidt, Maik

   Published: 2003

   Publisher:  IMU, Mannheim

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   Inhaltsverzeichnis

   Source:	Union catalogues
   Language:	German
   Media type:	Book
   Format:	Print
   ISBN:	9783893332960; 3893332960
   Other identifier:	9783893332960
   RVK Categories:	QP 650 ; QR 760 ; QP 650
   Series:	Reihe: Management-Know-how : M ; Nr. 82
   Subjects:	Electronic Commerce; Marketing; Lieferant; Marketingmanagement; Kommunikationspolitik; Erfolgsfaktor; Electronic Commerce ; Internet
   Other subjects:	(stw)E-Business; (stw)Marketing; (stw)Lieferantenmanagement; (stw)Marketingmanagement; (stw)Erfolgsfaktor; (VLB-FS)Marktplätze; (VLB-FS)elektronisch; (VLB-PF)BB: Gebunden; (VLB-WI)1: Hardcover, Softcover, Karte; (VLB-WG)784: Wirtschaft / Betriebswirtschaft; Graue Literatur
   Scope:	35 Bl., graph. Darst., 30 cm
   Notes:	Literaturverz. Bl. 32 - 35