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  1. Das Naturbild in der Werbung
    über die Emotionalisierung eines kulturellen Musters
    Author: Kühne, Bärbel
    Published: 2002
    Publisher:  Anabas, Frankfurt a.M.

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783870383367; 3870383364
    DDC Categories: 330; 380; 650; 670
    Edition: 1. Aufl.
    Subjects: Natur <Motiv>; Bildkommunikation; Werbebotschaft; Emotionale Werbung
    Scope: 239 S., zahlr. Ill., 23 cm
    Notes:

    Zugl.: Hannover, Univ., Diss., 2000