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9783631597033
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Union catalogues
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Li, Chunxiao
(1)
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Book
(1)
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German
(1)
Year
2010
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Das Konsumverhalten deutscher und chinesischer Studenten
eine kulturvergleichende Studie
Author:
Li, Chunxiao
Published:
2010
Publisher: Lang, Frankfurt, M.
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Content information
Inhaltsverzeichnis
Source:
Union catalogues
Language:
German
Media type:
Book
Format:
Print
ISBN:
9783631597033
Other identifier:
9783631597033
RVK Categories:
QG 860
Series:
Europäische Hochschulschriften : Reihe 22, Soziologie ; Bd. 437
Subjects:
Student
;
Verbraucherverhalten
;
Ethnische Identität
;
Kulturpsychologie
;
Verbraucherverhalten
;
Studentin
;
Student
;
Deutsche
;
Deutsche Frau
;
Chinesen
;
Chinesin
;
Vergleich
Other subjects:
(VLB-FS)Konsumentenverhalten
;
(VLB-FS)Kaufentscheidungsdimensionen
;
(VLB-FS)nationalkulturelle Werte
;
(VLB-FS)interkulturelle Hermeneutik
;
(VLB-PF)BC: Paperback
;
(VLB-WN)1720: Hardcover, Softcover / Soziologie
;
(Zielgruppe)Fachpublikum/ Wissenschaft
;
(BIC subject category)KJR
;
(BIC subject category)KJSM
;
(Publisher’s own category code)30.05.03: Betriebswirtschaftslehre; Marktforschung, Konsumentenverhalten
;
(Publisher’s own category code)30.05.05: Betriebswirtschaftslehre; Internationales Marketing, Export
;
(Publisher’s own category code)31.03.01: Soziologie; Stadt, Land
;
(Publisher’s own category code)31.03.02: Soziologie; Familie,Altersgruppen,Freizeit,Psychol.
;
(Publisher’s own category code)85.05: Asiatische Sprachen; Sinologie
;
(BISAC Subject Heading)BUS043030
;
(BISAC Subject Heading)BUS043060
;
(BISAC Subject Heading)FOR017000
;
(BISAC Subject Heading)SOC026010
;
(BISAC Subject Heading)SOC026030
;
(BIC subject category)DSB
;
(BIC subject category)JHBD
;
(BIC subject category)JHBK
;
(lcsh)Consumer behavior--Cross-cultural studies
;
(lcsh)German students
;
(lcsh)Chinese students
Scope:
148 S., graph. Darst., 21 cm
Notes:
Literaturangaben