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  1. Business writing for innovators and change-makers
    Author: Henwood, Dawn
    Published: 2020
    Publisher:  Business Expert Press, New York, New York (222 East 46th Street, New York, NY 10017)

    Chapter 1. The change-maker writing process -- Chapter 2. Everyday e-mails -- Chapter 3. Marketing e-mails -- Chapter 4. Web writing -- Chapter 5. Website giveaways -- Chapter 6. Blog posts -- Chapter 7. Grant applications and proposals -- Chapter 8.... more

    Location:
    Universität der Bundeswehr München, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

     

    Chapter 1. The change-maker writing process -- Chapter 2. Everyday e-mails -- Chapter 3. Marketing e-mails -- Chapter 4. Web writing -- Chapter 5. Website giveaways -- Chapter 6. Blog posts -- Chapter 7. Grant applications and proposals -- Chapter 8. Pitch decks -- Chapter 9. Business plans -- Chapter 10. White papers -- Chapter 11. One-pagers -- Chapter 12. Training material A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a variety of communication situations, from e-mails to pitch decks

     
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    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781951527792; 9781951527785
    Edition: First edition
    Series: Corporate communication collection
    Subjects: Business writing; Business communication
    Other subjects: Electronic books
    Scope: 1 Online-Ressource (xiii, 194 pages)
    Notes:

    Includes bibliographical references (pages 189-191) and index