Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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Chapter 1. The change-maker writing process -- Chapter 2. Everyday e-mails -- Chapter 3. Marketing e-mails -- Chapter 4. Web writing -- Chapter 5. Website giveaways -- Chapter 6. Blog posts -- Chapter 7. Grant applications and proposals -- Chapter 8. Pitch decks -- Chapter 9. Business plans -- Chapter 10. White papers -- Chapter 11. One-pagers -- Chapter 12. Training material A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a variety of communication situations, from e-mails to pitch decks