Publisher:
John Benjamins Pub. Co., Amsterdam [u.a.]
;
EBSCO Industries, Inc., Birmingham, AL, USA
It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been...
more
It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such.
Researching and applying metaphor in the real world
Published:
2010
Publisher:
John Benjamins Pub. Company, Amsterdam
It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been...
more
It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such
Electronic reproduction; Available via World Wide Web
Researching and Applying Metaphor in the Real World; Editorial page; Title page; LCC data; Table of contents; Editors' introduction; 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor; Section 1. Metaphor and language learning; 2. Can people be cold and warm? Developing understanding of figurative meanings of temperature terms in early EFL; 3. Grasping the point: A study of 15-year-old students' comprehension of metaphorical expressions in schoolbooks; 4. "Drugs, traffic, and many other dirty interests": Metaphor and the language learner
5. The gaps to be filled: Hand, cool and run in EFL text books6. A cross-cultural study of metaphoric understanding; Section 2. Capturing and analysing metaphors; 7. Love, metaphor and responsibility: Some examples from Early Modern and Present-Day English corpor; 8. A critical look at the desktop metaphor 30 years on; 9. Pragglejaz in practice; 10. Mapping principles for conceptual metaphors; 11. Systematicity in metaphor and the use of invariant mappings; 12. Attitude, style and context: Matching cognitive and aesthetic accounts of poetic interpretation
13. A genre approach to imagery in winespeakSection 3. The function of metaphor in discourse; 14. Wot no similes? The curious absence of simile in university lectures; 15. Metaphor marking and metaphor typological and functional ranges in business periodicals; 16. Critical analysis of creative metaphors in political speeches; 17. Metaphor in physical-and-speech action expressions; 18. The evaluative properties of metaphors; Index of names; Index of terms; The series Human Cognitive Processing