Cover -- Contents -- About this book -- 1 The Logic of Effective Writing -- 1 The naked truth about writing -- 2 If you can write an effective letter, you can write anything -- 3 Familiarise yourself with, and employ the standard conventions of, the...
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Cover -- Contents -- About this book -- 1 The Logic of Effective Writing -- 1 The naked truth about writing -- 2 If you can write an effective letter, you can write anything -- 3 Familiarise yourself with, and employ the standard conventions of, the writing exercise you are undertaking -- 4 Establish a logical and orderly sequence in what you write -- 5 Control the length of sentences -- 6 Always check your English, and always be prepared to rewrite -- 7 When you write anything, think hard about the impression you are creating -- 8 I only want to write something! You make it sound as if there are about a million rules that have to be mastered first -- 9 How do these guidelines about letter writing relate to other forms of writing? -- 10 Do the conventions and rules about letter writing apply to emails? -- 2 Applying for a Course, Applying for a Job -- 11 I would like to make a personal statement (and I would like someone to read it) -- 12 How do you sell yourself? -- 13 There is no excuse for carelessness -- 14 The importance of structure -- 15 'Too much gush, too much guff, too much altogether' -- 16 How to impress: be organised, direct and clear -- 17 Interpreting advice -- 18 The master plan: three paragraphs, and three steps in each paragraph -- 19 Cutting/editing -- 20 Applying for a job -- 3 Writing Correct and Convincing Sentences -- 21 The sentence secret: keep it simple -- 22 Sentences: the terms you need to know -- 23 Enlarging a sentence -- 24 If it is so easy, why is it so hard? -- 25 Clustering, enlarging, cutting -- 26 Make sure that your sentences really are sentences: the problem of fragments -- 27 Make sure your sentences really are sentences: the problem of the comma splice -- 28 Corrective surgery for a comma-spliced sentence (or for a 'fused' sentence) -- 29 Taking stock: the comma splice.
