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  1. Public speaking for leaders
    communication strategies for the global market
    Author: Bharadwaj, Apoorva; Rath, Pragyan
    Published: 202; © 2022
    Publisher:  Taylor & Francis Group, New York

    "This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth... more

    Location:
    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
    Signature:
    21-2314
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    "This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic maneuvers for attaining desired targets. The volume: 1. Deals with public speaking exclusively from a business perspective; 2. Produces a workable manual of managerial public speaking that introduces the concept of oration as OR-ACTION (oratory that leads to desired action); 3. Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content and business-product presentations; 4. Customizes speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioral economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies"--

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780367030520; 9781032042350
    Edition: 1 Edition
    Subjects: Business communication; Public speaking; Rhetoric; Leadership
    Scope: 254 Seiten
    Notes:

    Includes bibliographical references and index