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  1. Sensory marketing
    research on the sensuality of products
    Published: 2010
    Publisher:  Routledge, New York [u.a.]

    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e.,... more

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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1841697532; 184169889X; 9781841697536; 9781841698892
    RVK Categories: QP 611 ; QP 600
    Subjects: Marketingmanagement; Konsumentenverhalten; Werbepsychologie; Marketing; New products; Sensuality; Senses and sensation; Consumer behavior; Emotionale Produktdifferenzierung; Marketing; Emotionale Werbung; Marketingforschung
    Scope: XXX, 392 S., Ill., graph. Darst.
    Notes:

    Literaturangaben
  2. Sensory marketing
    research on the sensuality of products
    Contributor: Krishna, Aradhna (Hrsg.)
    Published: 2010
    Publisher:  Routledge, New York [u.a.]

    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e.,... more

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    Hochschule Aalen, Bibliothek
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    658.83 Kri
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    Duale Hochschule Baden Württemberg Mosbach, Campus Bad Mergentheim Bibliothek
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    QP 624 23
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    Staats- und Universitätsbibliothek Bremen
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    11a bwl 433/997
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    Zentrale Hochschulbibliothek Flensburg
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    QP 611 K92 S4
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    Technische Universität Bergakademie Freiberg, Bibliothek 'Georgius Agricola'
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    15.1029 8.
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    39 312
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    QP 611 K92 64192
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    Location:
    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    oek 7980/318
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    oek 7980/318a
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    oek 7980/318b-d
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    A16-1987
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    Universitätsbibliothek Leipzig
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    15-34207
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET

     
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