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Introduces the reader to a wide variety of research results on pricing techniques and revenue management more
Introduces the reader to a wide variety of research results on pricing techniques and revenue management
Includes bibliographical references (p. [421]-429) and index
Electronic reproduction; Available via World Wide Web
Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; Chapter 1 Introduction to Pricing Techniques; Chapter 2 Demand and Cost; Chapter 3 Basic Pricing Techniques; Chapter 4 Bundling and Tying; Chapter 5 Multipart Tariff; Chapter 6 Peak-load Pricing; Chapter 7 Advance Booking; Chapter 8 Refund Strategies; Chapter 9 Overbooking; Chapter 10 Quality, Loyalty, Auctions, and Advertising; Chapter 11 Tariff-choice Biases and Warranties; Chapter 12 Instructor and Solution Manual; References; Index