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  1. How to price
    a guide to pricing techniques and yield management
    Author: Shy, Oz
    Published: 2008
    Publisher:  Cambridge University Press, Cambridge

    Introduces the reader to a wide variety of research results on pricing techniques and revenue management more

    Location:
    Universitätsbibliothek Mannheim
    Inter-library loan:
    No inter-library loan
    Location:
    Universitätsbibliothek Mannheim
    Inter-library loan:
    No inter-library loan

    Location:
    Hochschulbibliothek Friedensau
    Signature:
    Online-Ressource
    Inter-library loan:
    No inter-library loan

     

    Introduces the reader to a wide variety of research results on pricing techniques and revenue management

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780521887595; 9780521715645; 0521887593; 0521715644
    RVK Categories: QP 622
    Subjects: Preismanagement; Revenue-Management; Theorie; Pricing; Pricing; Betriebliche Preispolitik*Yield Management*Theorie*Preiskalkulation*Mathematisches Modell
    Scope: XIV, 433 S., graph. Darst.
    Notes:

    Includes bibliographical references (p. [421]-429) and index

    Electronic reproduction; Available via World Wide Web

    Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; Chapter 1 Introduction to Pricing Techniques; Chapter 2 Demand and Cost; Chapter 3 Basic Pricing Techniques; Chapter 4 Bundling and Tying; Chapter 5 Multipart Tariff; Chapter 6 Peak-load Pricing; Chapter 7 Advance Booking; Chapter 8 Refund Strategies; Chapter 9 Overbooking; Chapter 10 Quality, Loyalty, Auctions, and Advertising; Chapter 11 Tariff-choice Biases and Warranties; Chapter 12 Instructor and Solution Manual; References; Index