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Displaying results 1 to 4 of 4.

  1. Mood matching
    the importance of fit between moods elicited by TV programs and commercials
    Author: Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava
    Published: 2009
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Edition: Rev. vers.
    Series: Array ; 2009,06
    Subjects: Fernsehwerbung; Fernsehprogramm; Werbepsychologie; Werbewirkung
    Scope: Online-Ressource (PDF-Datei: 28 S., 512 KB)
  2. Mood matching
    the importance of fit between moods elicited by TV programs and commercials
    Author: Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava
    Published: 2008
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Array ; 2008,01
    Subjects: Fernsehwerbung; Fernsehprogramm; Werbepsychologie; Werbewirkung
    Scope: Online-Ressource (PDF-Datei: 34 S., 131 KB), graph. Darst.
  3. Getting ahead of the Joneses
    when equality increases conspicuous consumption among bottom-tier consumers
    Author: Ordabayeva, Nailya; Chandon, Pierre
    Published: 2010
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Array ; 2010,85
    Subjects: Konsumentenverhalten; Soziale Gruppe; Nachfrageinterdependenz; Experimentelle Ökonomik
    Scope: Online-Ressource (PDF-Datei: 47 S., 283 KB)
  4. The accuracy of less
    natural bounds explain why quantity decreases are estimated more accurately than quantity increases
    Author: Chandon, Pierre; Ordabayeva, Nailya
    Published: November 2, 2016
    Publisher:  INSEAD, [Fontainebleau]

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Array ; 2016, 89
    Scope: 1 Online-Ressource (circa 59 Seiten), Illustrationen