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  1. Response Styles in internationalen B2B-Befragungen
    eine empirische Analyse
    Author: Backhaus, Klaus; Auer, Philipp; Neun, Harald
    Published: [2010]
    Publisher:  IAS, Münster

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B10-1419
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien ; Nr. 49
    Subjects: B-to-B-Marketing; Unternehmen; Befragung; International; Bewertung; Messung
    Scope: VIII, 63 S., 30 cm
    Notes:

    Literaturverz. S. 53 - 63