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  1. How the World Changed Social Media

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis... more

     

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

     

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    Source: OAPEN
    Language: English
    Media type: Ebook
    Format: Online
    Other identifier:
    Subjects: Society & social sciences; Social & cultural anthropology, ethnography
    Other subjects: social media; society; memes; Anthropology; China; Facebook; Field research
    Scope: 1 electronic resource (286 p.)
  2. Social Media in Rural China
    Published: 2016
    Publisher:  UCL Press

    China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a... more

     

    China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.

     

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    Source: OAPEN
    Language: English
    Media type: Ebook
    Format: Online
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    Subjects: Society & social sciences; Social & cultural anthropology, ethnography
    Other subjects: culture; social media; society; ethnography; China; Qzone; Tencent QQ; WeChat
    Scope: 1 electronic resource (234 p.)
  3. Como o Mundo Mudou as Mídias Sociais
    Contributor: Miller, Daniel (Publisher); Costa, Elisabetta (Publisher); Haynes, Nell (Publisher); McDonald, Tom (Publisher); Nicolescu, Razvan (Publisher); Sinanan, Jolynna (Publisher); Spyer, Juliano (Publisher); Venkatraman, Shiram (Publisher); Wang, Xinyuan (Publisher)
    Published: 2019
    Publisher:  UCL Press, London

    How the World Has Changed Social Media is the first book by Why We Post, a book series that investigates the findings of nine anthropologists who have spent 15 months living in communities in different parts of the world, including Brazil, Chile,... more

     

    How the World Has Changed Social Media is the first book by Why We Post, a book series that investigates the findings of nine anthropologists who have spent 15 months living in communities in different parts of the world, including Brazil, Chile, China, England, India, Italy, Trinidad and Turkey. This book offers a comparative analysis that summarizes research findings and analysis of the impact of social media on politics and gender, education, and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individualistic or more social? Why is public social media so conservative? Why can't equality on the internet nullify inequality? How did memes become the moral police of the internet? Como o Mundo Mudou as Mídias Sociais é o primeiro livro da Why We Post, uma série de livros que investiga as descobertas de nove antropólogos, que passaram 15 meses vivendo em comunidades em diferentes partes do mundo, incluindo Brasil, Chile, China, Inglaterra, Índia, Itália, Trinidad e Turquia. Este livro oferece uma análise comparativa que resume os resultados da pesquisa e a análise do impacto das mídias sociais sobre política e gênero, educação e comércio. Qual é o resultado do aumento da ênfase na comunicação visual? Estamos nos tornando mais individualistas ou mais sociais? Por que as mídias sociais públicas são tão conservadoras? Por que a igualdade na internet não consegue anular a desigualdade? Como os memes se tornaram a polícia moral da internet?

     

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    Source: OAPEN
    Contributor: Miller, Daniel (Publisher); Costa, Elisabetta (Publisher); Haynes, Nell (Publisher); McDonald, Tom (Publisher); Nicolescu, Razvan (Publisher); Sinanan, Jolynna (Publisher); Spyer, Juliano (Publisher); Venkatraman, Shiram (Publisher); Wang, Xinyuan (Publisher)
    Language: Portuguese
    Media type: Ebook
    Format: Online
    Other identifier:
    Subjects: Communication studies; Media studies; Sociology & anthropology
    Other subjects: anthropology; media studies; sociology; area studies
    Scope: 1 electronic resource (308 p.)
  4. दुनिया ने जैसे सामाजिक मीडिया को बदल दिया - How the World Changed Social Media (Hindi)

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising... more

     

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?

     

    Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. दुनिया ने जैसे सामाजिक मीडिया को बदल दिया, हम क्यों पोस्ट करते हैं ग्रन्थ श्रृंखला का पहला ग्रन्थ है जो उन नौ मानवविज्ञानियों के निष्कर्षों पर जाँच करता है जिन्होंने दुनिया भर के समूहों में १५ महीने तक बिताया जिसमे शामिल है ब्राज़ील, चिली, चीन, इंग्लैंड, भारत, इटली, ट्रिनिडाड और टर्की. यह ग्रन्थ एक तुलनात्मक विश्लेषण को प्रदान करता है जो अनुसंधान के परिणाम को संक्षेप में प्रस्तुत करता है और राजनीति और लिंग, शिक्षा और व्यापार पर सामाजिक मीडिया के प्रभाव का पता लगाता है. दृश्य संचार पर बढ़ते हुए ज़ोर का परिणाम क्या है? क्या हम अधिक व्यक्तिगत या सामाजिक बनते हैं? क्यों सार्वजनिक सामाजिक मीडिया अधिक रूढ़िवादी होता है? क्यों ऑनलाइन समानता ऑफलाइन असमानता को बदलने में असफल होता है? कैसे मिमी इंटरनेट के नैतिक पुलिस बन गए?

     

    परियोजना के शैक्षिक ढाँचा और सैद्धांतिक शर्तों, जो निष्कर्षों के उत्तरदायी होने में मदद करते हैं, के परिचय से समर्थित होकर यह ग्रन्थ तर्क करता है कि सामाजिक मीडिया जैसे अन्तरंग और सर्वव्यापक वास्तु को समझने और मूल्यांकन करने का एक ही रास्ता पोस्ट करनेवाले लोगों के जीवन में तल्लीन होकर रहना है. तभी हम पता लगा सकते हैं कि दुनिया भर के लोगों ने जैसे सामाजिक मीडिया को अभी तक अप्रत्याशित तरीकों से बदल दिया हैं और उनके परिणाम पर आकलन कर सकते हैं.

     

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    Source: OAPEN
    Language: Hindi
    Media type: Ebook
    Format: Online
    Other identifier:
    Subjects: Communication studies; Media studies; Sociology & anthropology
    Other subjects: दक्षिण भारत; सामाजिक मीडिया; मीडिया; इंटरनेट; Social media; Society; Culture; Memes
    Scope: 1 electronic resource (260 p.)
  5. உலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது How the world changed social media (Tamil)

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising... more

     

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?

     

    Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. ஒன்பது மானுடவியலாளர்கள் பிரேசில், சீனா, இந்தியா, துருக்கி, இங்கிலாந்து, சிலி, டிரினிடாட், இத்தாலி போன்ற ஒன்பது வெவ்வேறு சமூகங்களில் 15 மாதங்களை தங்கியிருந்து நடத்திய ஆய்வின் கண்டுபிடிப்புகளை ஆராயும் "நாம் ஏன் பதிவிடுகிறோம்" என்ற புத்தக வரிசையின் முதல் புத்தகம் தான் உலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது என்ற இந்தப் புத்தகம். இது மேற்கூறிய ஆராய்ச்சியின் முடிவுகளை தொகுத்து வழங்கியும், அரசியல், கல்வி, பாலினம், வணிகம் ஆகியவற்றின் மீது சமூக ஊடகங்களின் தாக்கத்தைப் பற்றி ஆராய்ந்தும், ஒரு ஒப்பீட்டு ஆய்வினை வழங்குகிறது. காட்சிக்குரிய தகவல் பரிமாற்றத்தின் மீதான அதிக முக்கியத்துவத்தின் விளைவுகள் என்ன? நாம் அதிக தனிமையானவர்களாக ஆகிவருகிறோமா அல்லது அதிக சமூகமயமானவர்களாக ஆகிவருகிறோமா? பொதுநோக்கிய சமூக ஊடகங்கள் ஏன் மிகவும் பழமைவாதம் நிறைந்ததாக இருக்கிறது? நிகழ்நிலையில் உள்ள சமத்துவத்தால், இயல்புநிலையில் உள்ள சமத்துவமின்மையை ஏன் மாற்ற முடியவில்லை? மீம்கள் எப்படி இணையத்தின் மரபுக் காவலர்களாக மாறின? போன்றவை தான் அவை.

     

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    Source: OAPEN
    Language: Tamil
    Media type: Ebook
    Format: Online
    Other identifier:
    Subjects: Communication studies; Media studies; Sociology & anthropology
    Other subjects: மானுடவியலாளர்கள்; சமூக ஊடக; மக்கள் இன அமைப்பியல்; Social media; Society; Culture; Memes
    Scope: 1 electronic resource (424 p.)