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1. Mood matching

   the importance of fit between moods elicited by TV programs and commercials
   Author: Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava

   Published: 2008

   Publisher:  INSEAD, Fontainebleau

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   Kiel: ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel

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   Source:	Union catalogues
   Language:	English
   Media type:	Book
   Format:	Online
   Series:	Array ; 2008,01
   Subjects:	Fernsehwerbung; Fernsehprogramm; Werbepsychologie; Werbewirkung
   Scope:	Online-Ressource (PDF-Datei: 34 S., 131 KB), graph. Darst.